Sony XBR-65Z9D LCD Ultra HDTV Review Settings

Settings

Unit-to-unit sample variations, the viewing environment, and the source might render these recommendations less than optimum. They are only provided as a potentially useful starting place.

The settings here that are most likely to translate reliably from one sample to another are those involving specific features with only a few selections, such as Gamma and Noise Reduction. The ones most likely to be subject to sample variations are video controls offering a wide range of adjustment, such as white balance (grayscale) and color management (where available). Even relatively small differences in the common control settings, such as Contrast, Black level, and Gamma, can shift the white balance, though the resulting visible change may be minor. Production tolerances can do the same.

We strongly recommend that you find the optimum basic video settings for your sample by using one of the many available display setup discs, such as DVE HD Basics (Blu-ray). These will help you to set the basic controls, Brightness (Black level), Contrast (called “Picture” in earlier Sony sets), Sharpness, and sometimes Color and Tint, correctly. Experimenting with the more complex color calibration and other controls in the user menus will do no harm; the changes may be easily reset. But adjusting these by eye is unlikely to produce an accurate result and is no substitute for a full calibration. The latter is best left to a trained and properly equipped technician such as those certified by the Imaging Science Foundation (ISF) or THX.

The settings shown are for 2D only

SD and HDUHD/HDR
Picture modeCinema proCustom
Auto Picture ModeOffOff
Brightness940
Color5050
Light sensorOffOff
Advanced settings
Brightness
Brightness (Backlight): 9-1232-40
Contrast: 8087
Gamma: -2 2 or 3(Max)
Black level: 5052-54
Black adjust: OffOff
Adv. contrast enhancer: OffOff
Auto local dimming: MediumMedium
X-tended Dynamic Range: OffHigh
Color
Color: 5050
Hue: 00
Color temperature: Expert 1Expert 1
Adv. color temperature
Basic
Gain: Red -1, Green Max, Blue -4 Red -1, Green Max, Blue -4
Bias: Red 0, Green 0, Blue 0Red -2, Green 0, Blue -1
Multi point (10p): (not used)
Color Gamma Adjustment Points: (not used)
Live Color: OffOff
Clarity
Sharpness: 5050
Reality Creation: ManualManual
Resolution: 2020
Mastered in 4K:OffOff
Random noise reduction: OffOff
Digital noise reduction: OffOff
Smooth gradationOffOff
Motion
Motionflow: OffOff
CinemotionLowLow
Video options
HDR modeAutoAuto
HDMI video rangeAutoAuto
Color spaceAutoAuto
COMPANY INFO
Sony
(877) 865-SONY
ARTICLE CONTENTS

COMMENTS
brenro's picture

OLED money and it's no better than a Samsung LED that costs $2000 less?

Deus02's picture

I would have to concur. Clearly, the fact still remains that unless some other significant technological breakthrough occurs and other than being a little brighter, there are and always be limitations to LCD/LED monitors in performance at a number of levels. In this case when Sony is placing its price level in the range of the current second to the top of the line LG OLED monitor with its superior blacks, off axis performance and both HDR10 and Dolbyvision already onboard, this monitor wouldn't even be a consideration for me and I already have an LG LCD/LED 4K monitor anyway.

I would have to say, once again, Sony missed the price point on this one. $3000-4000 maybe, $5500? no chance.

hk2000's picture

First, OLED is still in it's infancy and the reliability is a complete unknown. The fact that LG is the only manufacturer pursuing it makes its long term future questionable. Second, I'm not sure how good your settings where but they don't look anything like what I've seen in other reviews and on my own TV which looks nothing like any LCD TV I've ever seen- including the Samsung SUHD you're bragging about. Third, you really do not know what the actual picture was supposed to look like by the film creator, so adjusting settings to make it look good to you does in now way guarantee it is more accurate. Third, nobody does video processing better than Sony- NOBODY- and the panel itself is only half of the story, video processing is the other half, and Sony is light years ahead of Samsung and LG, let alone Vizio and the rest of the Chinese manufacturers. Anyone whose considering this set should read reviews on other sites, Samsung may come close, but still, like I said, video processing trumps all!!

chrisheinonen's picture

The reason other companies aren't doing OLED is that LG bought the patents for White OLED from Kodak and is the only one that can do it. Samsung and others have to do traditional RGB OLED cells, which is currently too hard to do at scale compared to the WOLD that LG can do. It's not that nobody wants to do it, it's that nobody can do it efficiently and LG isn't licensing out the patent.

hk2000's picture

That's even more reason to doubt the future of the technology- Historically, Proprietary tech hasn't gone too far or become ubiquitous which is the minimum requirement for a technology to take hold and proliferate, otherwise prices will keep it out of the long term competition. Not many people can afford premium pricing.

gerianne's picture

Thank you for an honest review of the Z9D! Seems like it was a LONG time coming and I've been wondering why there were so few 'real' reviews. Although I have some issues with my OLED, and I've recently considered exchanging it for a Z9D, I think this review combined with some of the Z9D issues I've seen on the forums, have convinced me to stay with my OLED -- at least for now. Honestly, this TV seems fantastic, and I'm sure I'd love it, especially if the processing makes crappy cable look a little better than it does with OLED! But it seems like I'd be trading one set of shortcomings for another whole, different, set of problems. Think I'll just watch TV, revel in the things my OLED does very well, and forget about trying to have perfection, which ain't gonna happen anytime soon. Thanks again for the review! Very helpful.

drny's picture

The Sony Z9D 65"screen is overpriced, however the 75" screen size is competitively priced.
Everyone has already chimed in on Z9D vs. OLED pricing.
However if you spend some time viewing top end models at 75" Sony Z9D ($9,000), Samsung 78 UN9800 ($9,000) and LG G6P 77'( a whopping $20,000).
You will be surprised and the fact that as an overall display the Z9D beats them in price and in Picture quality (overall, means great for Day time football game viewing in a lighted living room; Gaming; and darken room movie viewing).
OLED's are great for movie viewing in a darkened room, but the brighter the room the lesser their visual impact. In addition, ask all the frustrated gamers who own OLED's, who do indeed play their online games on a darken room, but the lag time for OLED's is poor.
Samsung 9800 is spectacular, in a well lit room. Colors will pop out.
Sony Z9D will beat Samsung in a darken room,come close to matching OLED in a darken room, and finally color accuracy and processing is fantastic.
Both Z9D and the LG OLED do a fair to good job on 3D movies (it still matters to many of us), while Samsung jumped ship on 3D. Which is inexcusable for their top of the line model.
As I stated at the start of my comments, the 65" Sony Z9D is indeed overpriced vs. Samsung 9800 and LG E6 at 65".
However at 75" the Z9D is the better choice among these three displays.
If I were to do all my viewing in an exclusive darken room then an LG 77G6P might be the better choice, but at $20,000 its utterly overpriced.
If I could afford $20,000 then a Sony 4k Projector ($15,000 retail) and a Stewart 100" high gain screen ($5,000) would be the far better option.

vaherder's picture

I have purchased Sony TVs exclusively since 1978 and had my newest purchase a XBR55X930D delivered Thurs. Well Sony forgot to include the screws to attach the stand. Sony's customer service wanted a copy of my purchase receipt before they would send me the screws. Like who is going to rip off Sony for $3.15 which what they cost on their website. They had issues with my receipt from my on line purchase from Best Buy. Finally they sent the screws but they were too cheap to overnight them. Great job Sony. and Worst Buy sorry best Buy was no help. Maybe I should have spent the extra money for a LG OLED! I never buy another Sony product.

chebner's picture

I just got a 75x940D, one step down in Sony's line from the Z9D. Love it so far, blacks are INCREDIBLE. I know, not as good as OLED, but for 1/5th the price of the 77" LG OLED, it's pretty damn good.

I will get a pro calibration after it's broken in for a couple months but wondering how well you think the settings you published for the Z9D would work on the 940D. Right now I know my settings are off. I used the settings from the 65X930D review as a start and tweaked with the Spears and Munsil disc. Great blacks but WAY too bright, and color is noticeably off, too much yellow.

I'm going to put in these settings and see what it looks like.

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