AT A GLANCE Plus
Stunning brightness
Excellent color
Outstanding blacks
Minus
Cluttered WebOS
Little else
THE VERDICT
Today’s best HDTVs are sure to more than satisfy even the most critical buyer. That goes double for 2023 LG’s G3. Despite a few ergonomic quirks (a personal call, to be sure), it makes a strong case for itself as it jostles for the top of the hill as the best 4K HDTV on the market.
This is the third edition of LG's Gallery Edition OLED, replacing last year's 65-inch G2.
AT A GLANCE Plus
Superb HDR
Outstanding contrast
Wide viewing angle
Minus
No Dolby Vision
Frustrating menus
THE VERDICT
An appealing price for what is essentially a new and ground-breaking application of OLED is almost as much of a surprise as how much Samsung has upped the ante on what we can expect from an OLED HDTV.
We've become so accustomed to what an OLED TV can do that we risk reciting its benefits in our sleep. Great black levels, check. Viewable with little picture change from as far off center as you might want to sit, double check. Bright enough for modestly lit to very dark rooms (but not a sun porch!), check. High prices? That too. But in the past few years, nothing dramatic has muscled its way into the OLED world, though prices have slowly become less intimidating—until now. Samsung, which for years resisted joining the OLED TV parade, has developed a relatively radical way to build an OLED display with Quantum Dot Technology.
AT A GLANCE Plus
Full P3 color
Inky blacks
High brightness
Minus
Cluttered WebOS
eARC usability inconsistent
THE VERDICT
With its upgraded evo technology and new heat sink, the G2 Gallery Edition punches through the brightness limitations associated with OLED displays while retaining the vivid color, stunning blacks, and off-center viewing that have long been the prime appeals of OLED.
LG's new G2 OLED evo Gallery Edition is the replacement for last year's G1 and the flagship offering in LG's 2022 OLED lineup—excluding the $100,000 OLED R(ollable) model, which sits in a class all by itself. Like the G1, the G2 is designed to hug the wall and features a Gallery mode that, if selected, can display a revolving range of still images and artwork when it's not being used as a television. The set ships with only a slim wall-mount bracket but LG offers a conventional tabletop stand for $100 and, if you want a full-on Louvre vibe, an easel-like Gallery Stand for an extra $350.
AT A GLANCE Plus
High peak brightness for an OLED
Unrestricted viewing angle
Vivid color and powerful contrast
Minus
Remote control can be confusing
Cluttered smart TV home screen
THE VERDICT
Featuring an upgraded OLED panel, LG's new G1 “Gallery” model sets a new standard for OLED peak brightness while otherwise maintaining the company's traditionally impressive overall video performance.
LG's G1 "Gallery Design" TVs are the company's flagship OLED models for 2021, replacing last year's GX series. The now-discontinued WX models excepted, the G1 series comprises the slenderest Ultra HDTV line we've yet seen.
AT A GLANCE Plus
Crisp resolution from Cognitive Processor XR
Ultra-wide viewing angle
Impressive shadow detail
Minus
Picture setup menu limitations
Minor black level issues with HDR
THE VERDICT
Sony's 65A80J delivers top-shelf video performance, HDMI 2.1 connectivity, along with many of the same features found in the company's flagship A90J OLED models at a significantly lower price.
Sony's new XR-65A80J OLED TV isn't a member of the company's Master Series—that designation belongs to its XR-A90J OLED models, which are spec'd to deliver higher brightness than the XR-A80J sets. And while we haven't yet tested those pricier Sony OLEDs, the XR-65A80J is far from being a second-class citizen.
The A80J's physical design is solid and well-executed. If you opt for a conventional installation instead of a wall-mount, its feet can be installed either 40 inches or 27.3 inches apart to accommodate a wide range of TV stands or cabinets, and they can also be slightly elevated to make space for a soundbar.
AT A GLANCE Plus
Unsurpassed contrast
Superior color and resolution
Wide viewing angle
Minus
Complicated menu system
No HDMI 2.1
THE VERDICT
Sony's latest OLED measures up to the best, including the company's 2019 Top Pick of the Year-winning Master Series model, and comes in at notably lower price.
We previously reviewed Sony's XBR-65A9G OLED, a member of the company's Master Series Ultra HDTV family. While that set is still available and remains a first-class option, the only advantages it appears to offer over the new XBR-65A8H OLED reviewed here are slightly more sophisticated sound features plus an ability to serve as a center channel in an outboard multichannel audio setup. The XBR-65A8H, meanwhile, is priced considerably lower than its Master Series predecessor at $2,800.
AT A GLANCE Plus
Rich, accurate color
Wide viewing angle
Outstanding HDR performance
Minus
Remote control difficult to use
Table-mount legs an optional accessory
THE VERDICT
LG’s design-savvy 65GXPUA OLED offers up a mix of features and performance that’s guaranteed to grab your attention.
LG's GX series for 2020 sits in the middle of the company's OLED TV range, just above the CX series, and right below the WX (for Wallpaper—ultra thin and designed for, you guessed it, wall mounting). But at 20mm, GX series sets are also very thin, and while they come with a wall-mounting bracket, it doesn't include legs for a table-top mount, though that option is available at a modest extra cost. The GX series has built-in Google Assistant and Amazon Alexa voice control, and it also adds a Gallery feature that can display stationary artwork surrounded by a faux frame inside its otherwise nearly invisible bezel.
AT A GLANCE Plus
Unsurpassed contrast
Superb color and resolution
Viewable from any angle
Minus
Complicated picture adjustments
Pricey
THE VERDICT
Sony's new XBR-65A9G OLED TV is undoubtedly pricey, but we'd be hard-pressed to name a flat-panel Ultra HD TV that provides better overall performance.
Sony's XBR-A9G, the latest OLED entry in the company's Master Series TV lineup, follows fast on the heels of its previous A9F. While the differences from that model are minor, the A9G's list of upgrades include a different (and arguably improved) stand, a better remote control, and a few performance tweaks. The A9G lineup also includes a 77-inch model, but the 65-inch XBR-65A9G is the featured attraction here.
AT A GLANCE Plus
Powerful contrast with inky blacks
Wide viewing angle
HDR format support includes Dolby Vision, HDR10, and HLG
Minus
Pricey
So-so built-in audio
No HDR10+ support
THE VERDICT
LG's stunning E9 continues OLED's long streak in providing the highest-performance Ultra HDTV display option available.
Set makers may argue otherwise, but improvements to the two dominant TV technologies—OLED and LCD—come gradually. Each year, the new sets that get rolled out incorporate wrinkles that will result (it's hoped!) in a better picture and more advanced features. Following that pattern, LG for 2019 continues to build on its already impressive OLED TV credentials with the OLED65E9PUA.
AT A GLANCE Plus
Deep black levels
Extremely wide viewing angle
Supports Dolby Vision and HLG
Minus
Expensive compared to same-size LCD UHDTVs
Lower peak brightness than LCD UHDTVs
THE VERDICT
This new C8 series set exceeds the performance of LG’s previous OLED models, making it the best OLED TV from the company I’ve yet tested. Its price is also significantly lower than last year’s C7, which means more buyers can now bring home an LG OLED instead of dreaming about one.
The picture quality improvements in LG’s 2018 OLED Ultra HDTVs aren’t a dramatic upgrade over the company’s already superb 2017 sets, but they are accompanied by a new Alpha 9 processor, an autocalibration option, and a few new and updated features. LG has gathered all of these capabilities under the “LG ThinQ AI” rubric. While the AI (Artificial Intelligence) claim may be a bit overstated, that’s where the market is going and LG is not alone in it. I wonder if adding a blinding blizzard of do-everything geegaws makes the screen interface too complex for the average user who simply wants to turn on his or her TV and watch a movie.
AT A GLANCE Plus
Excellent contrast
Superb color and resolution
Looks good from every angle
Unique panel-based sound system
Minus
No color management system
Some white clipping
THE VERDICT
While it might appear that OLED UHDTVs are popping up everywhere, the most visible supplier to date has been LG. But Sony, by acquiring OLED panels from LG and adding its own electronics, processing, styling, and unique features, has jumped into the fray, landing firmly on both feet with a solid performer.
Sony’s new OLEDs (the 65-incher reviewed here has a 55-inch sibling, and a 77-incher will be available by press time) haven’t yet taken pride of place at the top of Sony’s TV lineup. That honor belongs to the Z9D (Sound & Vision, January 2017 and soundandvision.com), now spruced up with the imminent addition (as I write) of Dolby Vision for 2017. But you might think of the OLEDs as stepping stones to Sony’s future in self-emissive displays—the spectacular, commercially oriented, and wall-sized CLEDIS LED display Sony demonstrated at the 2017 CES comes to mind. But that’s the future. Sony’s OLEDs are now. As of today, Sony’s OLED implementation uses a panel supplied by LG (but with Sony’s own secret processing sauce). At its press-time street price of about $4,000 in the 65-inch version, it was roughly comparable, if not a touch less expensive, than LG’s own like-sized C7P model.
AT A GLANCE Plus
It’s all about the black
Wide viewing angle
Supports both HDR10 and Dolby Vision
Minus
Pricey
THE VERDICT
Last year’s OLED sets from LG were so impressive that, apart from their peak white capabilities (an ongoing shortcoming relative to LCD designs), it was hard to see a road ahead for improvements. But LG has found that road, and while the upgrades might prove subtle to most viewers, videophiles will welcome them.
LG’s 2017 OLED offerings fall into five model groups, with the OLED65E7P positioned roughly in the middle. At $5,000, it’s hardly a Black Friday special, but it’s significantly cheaper than the near-paper-thin 65-inch flagship OLED65W7P (reviewed in our June issue), which commands $8,000.
AT A GLANCE Plus
Jaw-dropping black level and contrast
Wide viewing angle
Thin, thin, thin. And light
Minus
Expensive
Must be wall-mounted
THE VERDICT
We could argue with the mandatory inclusion of an outboard soundbar, the lack of a stand-mount option, and a lower (but still perfectly satisfactory) peak brightness for HDR than the best of the LCD competition provides. But it’s hard to imagine that any other 65-inch Ultra HDTV in 2017 will offer overall superior performance, or a more impressive aesthetic, than the best LCD competition.
Dateline: March 2017. Along with several other bit-drenched members of the audio/video press, we’ve been brought to San Francisco for a day with LG. The events will include a briefing on the company’s Ultra HDTV lineup for 2017, a visit to Dolby headquarters for the latest pitch on Dolby Vision high dynamic range (HDR), and several hours of hands-on experience with the 65-inch OLED65W7P, the smaller of the two new 2017 OLED models in LG’s flagship Signature series. (A 77-inch version should be available later this year; no price had been announced as we went to press, but if that’s your ticket, bring money.)
2D Performance 3D Performance Features Ergonomics Value
PRICE $4,000
AT A GLANCE Plus
Outstanding blacks and shadow detail
Nearly flawless off-center viewing
Attractive price (for OLED)
Minus
Still expensive
THE VERDICT
Yes, LG’s OLED UHDTVs do have shortcomings, including their inability to get as bright as the best LCD sets. But OLED’s significant advantages more than compensate and have made these TVs, including the superb OLED65E6P, the new golden goose in the Ultra HD landscape.
I vividly remember plasma displays, and I mourned their passing. But even before 4K came along, LCD TVs—with their brighter images, lighter weight, lower energy consumption, and, toward the end, cheaper prices—were putting a full-court press on plasma technology.
AT A GLANCE Plus
Excellent HDR in both Dolby Vision and HDR10
Blacks to die for
Solid off-center viewing
Minus
Expensive
Careful setup critical for best results
Menus tedious to navigate
THE VERDICT
Our brief time with LG’s flagship OLED for 2016 suggested it’s not perfect (what is?), but apart from the fact that LCD sets still go brighter than OLEDs, it’s unlikely that any other new HDR-equipped Ultra HDTV will be able to match or exceed the performance of this one.
While this article is structured as a Test Report, in fact it’s a good bit short of a full-fledged evaluation. The combination of the cost of LG’s flagship OLED and the limited supply of review samples in early April prompted the company to set up a couple of displays at a venue in New York City, then shuttle in groups of A/V journalists to lay hands on the set—so to speak.