Anyone who has invested thousands of dollars in a new UHD display will be getting one of the players. ESPECIALLY once they see the picture quality, which will be FAR better than the streaming 4k services currently on offer.
That being said, I REALLY despise Sony Pictures offerings. They KNOW that people will be starved for UHD content...but instead of offering the GOOD movies...they are trying to make one more last ditch effort to bring in revenue on some of their shittiest movies...Fantastic Four (2015)??? Really? Smurfs 2??? This is garbage, and they KNOW it's garbage! I sincerely hope that people choose NOT to buy the crappy movies and wait for the good ones...there ARE a few. Mr. Smith Goes to Washington...excellent movie, and I am REALLY curious to see how good an HDR enhanced UHD black and white movie looks! Also, Lawrence of Arabia. This looked OUTSTANDING on Blu-Ray, and should look even better in UHD!
For the past couple years, the argument against UHD/4k has been a lack of content...this looks to be the gamechanger here. I think it will do very well, at least for those who invested in larger screens and 4k projectors.