Blu-ray Settles In
Sony came to New York last week to chat with the business press, which apparently doesn't include us but does include Gizmodo, c|net, and the tech (not business) section of The New York Times. Stan Glasgow, president of the Sony electronics division, hinted for the first time that Blu-ray may drop below the psychologically significant $200 mark. But don't look for that affordable player before 2009, he warned--either from Sony or a no-name Chinese manufacturer. Sony isn't ready offer it, or to license to small brands that price aggressively.
Microsoft has been working on improving Windows compatibility with Blu-ray. Can Xbox be far behind, wonder gamers? Here's what Steve Ballmer said at the Mix08 conference in Vegas, according to the Seattle Post-Intelligencer: "We've already been working on, for example, in Windows, device driver support for Blu-ray drives and the like, and I think the world moves on. Toshiba has moved on. We've moved on, and we'll support Blu-ray in ways that make sense." Sounds like a definite maybe for a Blu Xbox, at least to our ears. Microsoft's HDi was the reason HD DVD's interactive features worked so well.
Meanwhile, a Circuit City employee in Chicago delivered a hot tip to Gizmodo: The store is accepting trade-ins of HD DVD players within three months of Toshiba's February 19 fat-lady-sings announcement. That's a notable improvement over the usual 30-day return policy. Customers may trade for credit toward a Blu-ray player or a gift card. If the Blu-ray player costs more, the customer must cough up the difference. Still, a sweet deal! A Circuit spokesperson later confirmed the rumor, saying the chain will "take care of our customers."
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