Streaming Subs Are Explorers

It’s no surprise that Parks Associates finds 59 percent of U.S. broadband households subscribe to a streaming service like Netflix, Amazon, or Hulu—or that the trend is upward. But those streaming subscribers are also in an exploratory mood, with “an increase in households subscribing to two, three, or even four or more services,” reports Brett Sappington, Parks’s senior research director.

He cites Crunchyroll as an example. The Japanese animé channel has more than a million subscribers worldwide. “They understand their target segment extremely well,” Sappington told TWICE, “and they have crafted an experience that caters to that audience, including forums and events to foster a user community.”