Why Wait for Holiday Discounts?

At least that appears to be the thinking at Atlantic Technology and Zvox, two New England-based companies that announced pre-holiday-season discounts this week.

Atlantic Technology kicked off its Fall Savings Event offering discounts on some of its home theater speakers and headphones. The sale runs through the end of the year and follows a recent permanent price reduction on the brand’s flagship 8600e series of speakers, which includes the floorstanding speaker introduced a few years ago.

Pricing has been discounted on a dozen products with discounts starting at 14% on the 8600ELR tower speaker, which has been marked down to $4,800/pair — $800 off the already permanently reduced price of $5,600, and scaling up to 60% on the BTWS582 full-size wireless headphones. Four other products have been heavily discounted:

FS252 wireless Bluetooth bookshelf speaker, $399 (50% off)
FS-HR280 wired over-ear headphones, $129 (57% off $299 list price)
LCR2 compact two-way satellite/bookshelf speaker, $99 (50% off)
HAL1 wired earbuds, $99 (50% off)

The company is also offering 27% off its 4400 bundle that mates a pair of 4400 LR speakers with the matching 4400C center speaker. Pricing has been reduced to $1,199 (from $1,650) and adding one of seven AT subwoofers bumps the savings up to 40%.

Atlantic Technology is offering an additional 10% off on first orders if you sign up to receive company emails and shoppers can register to win a pair of AT-2 bookshelf speakers. Click here to browse all Atlantic Technology specials. Those

Zvox, soundbar pioneer and developer of a patented dialogue-enhancing technology called AccuVoice, is celebrating its 20th anniversary with a sale offering 20% off of the brand’s six most popular products, all featuring AccuVoice:

AV257 soundbar with 12 Levels of dialogue boost, $176 (was $220)
AV110 soundbar system with subwoofer, $104 (was $130)
AV120 soundbar with Bluetooth capability, $60 (was $75)
AV70 Bluetooth minispeaker with hearing aid technology, $64 (was $80) VB20 VoiceBud FDA-registered Class I hearing aids, $280 (was $350)
AV30 dialogue clarifying wireless earbuds, $40 (was $50)

The sale rungs through November 6. Click here to browse all Zvox specials.