Audio Video News

A study of à la carte pay-TV pricing called “Let’s Get Ready to Bundle” shows that consumers don’t want many channels, especially when they find out the real cost. Hub Entertainment Research asked 1,500 broadband subscribers to choose from 77 channels and streamers.

They picked an average of 19 items, including at least one streaming service, with the big broadcast networks (ABC, CBS, Fox, NBC) and Netflix being most popular. But when told per-channel pricing, more than half cut their lists to nine items, building a $66/month bundle. “This research,” says Hub’s Jon Giegengack, “underscores what we’ve seen in other studies: It’s not the price of pay-TV consumers object to, so much as how much of that price is going to content that they don’t use.”