THX Joins Streaming Video Alliance to Advance the Online Experience

THX, the company founded in 1983 by filmmaker George Lucas to deliver best-in-class entertainment experiences through technical certification, has joined the Streaming Video Alliance where it will use its experience benchmarking and setting quality standards to advance the quality of streaming.

As an alliance member, THX will participate in industry workgroups, including those focused on Quality of Experience (Qoe), a key component of the THX Streaming Certification Program announced earlier this year. While much of the existing Alliance efforts focus on video delivery and procedures, THX brings a wealth of complementary experience in audio, which is critical to improving the streaming experience.

“This partnership supports our continued efforts to establish new standards for quality in the streaming world—a market where mainstream audiences are increasingly consuming media today,” said Ty Ahmad-Taylor, THX CEO and president.

With little guidance currently available, providers face many obstacles in creating a “broadcast quality” experience for online video. The Streaming Video Alliance, comprised of industry experts looking to shape the future of online video, was formed to address the critical challenges facing the industry as the popularity of digital, on-demand content consumption continues to grow. Focusing on best practices, members work together to tackle fundamental issues across a broad range of topics.

“We welcome THX to the Alliance,” said Jason Thibeault, executive director of the Streaming Video Alliance. “They join leading organizations from across the industry to help the Alliance shape the future of online video by collaborating, discussing, and planning how the video ecosystem can operate openly and scale to best meet consumer demand. We look forward to their contributions to solving specific industry challenges such as QoE through their participation in Alliance Working Groups.”

Related:

“THX Veteran Laurie Fincham on the Future of Audio”