TCL Announces Plans to Sell 50-Inch Ultra HD LCD TV for $999

TCL (The Creative Life), a multibillion dollar Hong Kong-based TV manufacturing company, today announced that it will begin selling a 50-inch Ultra HD LCD TV in September for $999, which would make it the least expensive Ultra HD, or 4K, TV on the market. The Ultra HD designation refers to a display resolution of at least eight million active pixels (3,840 x 2,160), which is four times the number of pixels found in standard HDTVs.

The company also unveiled the flagship 5510 LED HDTV series, which will launch in August with 40-, 46-, and 55-inch models priced at $399, $499, and $799, respectively.

All four LCD models have edge-lit LED backlighting, a 120 Hz refresh rate, and MHL (Mobile High-Definition Link) compatibility for displaying content from a smartphone while simultaneously charging the device.

Highlights of the Ultra HD model include 4K upscaling, four HDMI inputs, and SRS TruSurround HD audio processing. The 40- and 46-inch 1080p models in the 5510 Series have three HDMI inputs, while the 55-inch model ups the count to four. The 55-inch model is said to exceed Energy Star 6.0 guidelines and offers Dolby Digital Plus audio processing as well as built-in Wi-Fi with Netflix, YouTube, and Yahoo apps. All models are covered by a two-year limited warranty and finished in gunmetal gray.

A recent DisplaySearch report ranked TCL third behind Samsung and LG in terms of total worldwide TV shipments.

srmancha's picture

What will this do to the market if it's a legitimate product? Everyone else wants thousands more for theirs.

Sharon Hemphill's picture