Survey: How much more will you pay?

Studios: Your Blu-ray pricing is making the discs unsaleable! I love home theater. And I own a Blu-ray player. So, when Pixar's Wall-E came out on disc, I headed down to Wal-Mart on launch day to pick up the movie on Blu-ray. But when I saw the ginormous price disparity between the DVD and the Blu-ray, I just couldn't pull the trigger. I am NOT going to spend $19.99 more for the Blu-ray experience. Not...gon....doit. So, how much more would YOU pay for a Blu-ray? I'm thinking a $5 premium over DVD is fair.--John Sciacca