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Samsung has announced the launch of three Samsung Experience stores in the U.S.

The first three stores will open Wednesday (February 20) at the Galleria in Houston, the Americana at Brand shopping complex in Glendale, CA, and at the Roosevelt Field mall in Garden City, New York, providing a place where the public can go to “get a feel for Samsung products first-hand.”

The openings will coincide with a “10 years of Galaxy” celebration and follow Samsung 837, a “living lab and digital playground” for the company’s products and technologies that opened in New York City three years ago.

Like an Apple Store, visitors to Samsung Experience locations will get hands-on demos of Samsung products, including its new 8K TVs, virtual reality (VR), SmartThings devices, wearables, tablets, and smartphones. The stores will also feature a 4K gaming lounge and offer customer support, including walk-in repair for mobile devices.

“Our new Samsung Experience Stores are spaces to experience and see Samsung technology brought to life,” said YH Eom, president and CEO of Samsung Electronics America. “We want to build a ‘playground’ for Samsung fans — a place to learn about and try out all of the amazing new products we have to offer.”