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Online Sales Boom on Thanksgiving, Black Friday
Black Friday accounted for just over $5 billion of that amount, while online purchases on Thanksgiving Day approached $3 billion ($2.87 billion). Black Friday shoppers spent $135 on average, according to Adobe.
“Shoppers capitalized on deep discounts on Black Friday, resulting in the largest Black Friday online ever with online spend totaling $5.03 billion," said Taylor Schreiner, director of Adobe Digital Insights. "Conversion rates across all devices saw double digit growth throughout Black Friday.”
Adobe is predicts online sales today — Cyber Monday — will top $6.6 billion, which would make it the largest online shopping day.
Did you shop Thanksgiving Day or Black Friday? And what about today — are you finding any great deals in cyberspace? Leave a comment.
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