LG Shows Off Double-sided Reflective LCD

LG had quite the interesting display to show off at the International Meeting on Information Display in Korea. Looking at the specs, it's certainly nothing to write home about. Pixel count is 512 x 384, reflectance ratio is 20%, color gamut is 12%, and the contrast ratio is a paltry 14:1.

Why would LG be bragging about this 15" display?

LG's new display is double-sided.  No, not two screens placed back to back, but an ultra-thin single screen that can be viewed from either side.  As you would assume, one side is always backwards - a mirror image of the original.

Lg1 Now, if someone can give me any reason this thing needs to exist, please comment. For the life of me, I can think of a single application. -Leslie Shapiro