Facebook Wants a Seat on the Couch

Move over, couch potato. Facebook wants to sit beside you and offer program recommendations based on input from your friends.

The pitch from Facebook's Andy Mitchell, SVP of strategic partner development, came at the PromaxBDA conference last week.

Mitchell pointed out that picking your entertainment from 500 channels can be daunting. "But think about a program guide where you see what your friends are watching. That changes the experience." Viewers might, Mitchell told media executives, "become recruits for your show."

See Ad Week.