Boston Planning DTV Day, December 9th

Sure, you can say you're prepared for the DTV transition, but is your whole city? Wilmington, NC has already done a full test switch, literally pulling the plug on their analog TV. Boston isn't going quite that far, but the city is doing a full-on assault on the analog airways to make sure folks are, if not prepared, educated.

All TV stations and cable providers are joining in this educational initiative to make sure consumers aren't left in the dark after the official kill-date of February 17, 2009.

To raise awareness, the DTV Day will take this approach:

First, there will be on-screen informational crawls intermittently on all stations, promoting the more detailed information that can be found on one single station, WGBH-TV.  That station will be showing uninterrupted information on DTV all day long, from 5:00am until 7:30pm.  Also on that station will be a message that viewers looking at the analog feed will see telling them that their set is not ready, and give a phone number to call for more info. Already got digital? You'll just see that station's regular line-up.

Business[1]_tcm1-66 Finally, there will be three two-minute "Virtual Shutdown" readiness tests on all stations at 5:15am, 6:15am, and finally at 5:15pm.

Boston's getting ready. Are you? — Leslie Shapiro

Market Watch