Audio Video News

Circuity City, once the nation’s top electronics retailer until it went belly up in the late 2000’s and closed the last of its stores in 2009, may be making a comeback, according to TWICE.

The trade publication is reporting that a pair of New York retail veterans, working under circuitcitycorporation.com, have acquired rights to the Circuit City brand and are planning to revive the iconic name in the coming months.

The plan calls for relaunching CircuitCity.com, opening retail outlets, and licensing kiosks and mobile shops, according to the report. The first store is expected to open in June concurrent with a new website; management is aiming to open between 50 and 100 company-owned stores by the end of the year.

Targeted at Millennials, the retail stores will range from 2,000 to 4,000 square feet—much smaller than the huge box stores Circuit City had been known for, the report said. Products, organized in zones, will include “pre- and postpaid smartphones, as well as tablets, notebooks, wearables, networking equipment, gaming products, headphones, drones, 3D printers, health appliances, and DIY devices.” Audio/video gear was not mentioned in the report, although a photo of a TV is prominent on circuitcitycorporation.com.

A statement under the “Technology for Every Age” banner on the homepage reads (verbatim):

Circuit City is an iconic brand in the Consumer Electronic market, Established 1949 and pioneered the electronic superstore format. With our Retail, eCommerce, Franchise and private label branding the Circuit City name will be in more household then ever before.

Under new ownership Circuit City will once again become the leader in online shopping and retail store fronts across the nation. We understand the struggles of online shopping.

Circuitcity.com will be user friendly and will offer a unique shopping experience. Circuit City offers a full-line assortment of consumer electronics products with personalized service to connect people with technology to improve their lives.

Read the full TWICE report here.