TCL's Flagship 8 Series 4K TVs Headed for Best Buy

China's TCL today announced the U.S. availability of its flagship 4K TVs.

The aggressively priced 8 Series comprises two mini-LED-backlit models — the 65-inch 65Q825 ($1,999) and 75-inch 75Q825 ($2,999) — which will be sold only on and through Best Buy stores across the country.

Pre-orders begin today.

Hailed as the world’s first televisions to utilize mini-LED back-lighting, the 8 Series TVs incorporate Roku's TV platform and feature TCL's Quantum Dot (QLED) color and Quantum Contrast technologies in addition to supporting Dolby Vision high dynamic range (HDR) and Dolby Atmos object-based surround sound.

The TVs cover 100% color of the DCI-P3 color space and are engineered to push the boundaries of HDR, according to TCL. The 75-inch model, for example, is backlit by 25,000 individual mini-LEDs, enabling it to "directly take on high-contrast OLED TVs."

In today's press announcement, TCL said its Quantum Contrast technology yields a "major improvement in picture performance, including a significant jump in total TV brightness, substantial increase in 'contrast control' (local dimming) zones, smoother and improved even light distribution throughout the screen, enhanced uniform reproduction of color across the screen, wider viewing angles, and a slimmer design."

Other 8 Series highlights include an "auto game mode," said to automatically reduce image lag when used with the latest generation of game consoles, and the AiPQ smart processor TCL introduced in 2018, which draws on three algorithms to optimize color, contrast, and image clarity. For 2019, TCL has expanded AiPQ to include an app for select Android and iOS mobile phones that enables further improvements in picture quality.

Roku TV features include integrated access to more than 5,000 channels from Amazon, Netflix, VUDU, and other streaming services plus "easy voice control" for compatibility with popular third-party voice assistants in addition to Roku Voice, which can be used to launch streaming channels, search for entertainment, turn the TV on and off, and switch inputs.

“There are very few display devices available at any price that can match the cinematic picture and audio quality that these sets can deliver,” said TCL's Chris Larson. “We are confident that this powerful new TV line will mark a milestone in our North American offering and strengthen TCL’s position as a leader in the global consumer electronics industry.”

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