Audio Video News

Study Finds Strong Interest in Hi-Res Audio

SV Staff  |  Nov 13, 2015

In what has turned out to be a big news week for Hi-Res Audio, a new study from the Consumer Technology Association (CTA) found that more than half of consumers who recently purchased audio products are interested in Hi-Res Audio (HRA) and three-quarters spent time researching audio products in physical stores.

The “Consumers Journey to Purchase: Audio” study, which examined need-based and desire-based purchases, found that consumers who buy for need are mainly focused on cost, everyday use, and compatibility with mobile devices. Desire-based purchases were focused on prioritizing the quality of product and brand over value, and compatibility with core audio-video products. The study also found a need-based purchase is often intended to replace or supplement an existing product, while a desire-based purchase is often an upgrade.

Among the study’s key findings:

  • Two-thirds (68 percent) of consumers' most recent audio purchases were planned, with 77 percent of consumers researching audio products at a physical store and 41 percent doing so online.
  • By an immense margin, headphones are the most frequently purchased audio product (69 percent of consumer purchases), with portable speakers (9 percent) and sound bars (6 percent) distant runners-up
  • Among the factors affecting consumer purchases, word of mouth (32 percent) is the most influential, followed by store displays (29 percent), and need/want and/or online reviews (20 percent).

For more information on Hi-Res Audio, see our just published Guide to Hi-Res Audio.

For other news, see Music Retailers Adopt Hi-Res Logo.

COMMENTS
dnoonie's picture
Submitted by dnoonie on November 14, 2015 - 6:37pm

With storage so small, high capacity and inexpensive combined with faster than dialup the norm this could have happened years ago. I'm glad it's happening, I hope lossy compression audio dies off. I think the reason this hasn't happened sooner is the headphone revolution that's happened in the last few years, people have headphone good enough they can tell the difference now.

Cheers,

sataje6742's picture
Submitted by sataje6742 on March 23, 2025 - 10:48pm

A new study reveals a strong consumer interest in high-resolution audio, with many valuing superior sound quality over standard formats. Enthusiasts seek better clarity and depth in music, driving demand for hi-res streaming services and equipment. The findings highlight a growing market for audiophile-grade experiences in both casual and professional listening. always check MATATAG Curriculum Guide site for the latest updates.

anna876's picture
Submitted by anna876 on May 26, 2025 - 9:17am

Great to see more interest in hi-res audio—now that tech and headphones have caught up, people can really hear the difference. It’s been a long time coming! Don't forget to check PNP Payslip for more updates.

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