LCD TV Reviews

Though "movie mode" presets are not new, Sony developed "Theater Mode" in consultation with Sony Pictures movie studio with the same team that works on mastering movies for Blu-ray Disc. Sony's TV design team went to the Blu-ray/DVD mastering studio with prototypes of the XBR4 model and tweaked settings beyond the user settings -- even the service mode settings -- to optimize the picture and ensure accurate reproduction of the intended mood of the original film when it was transferred.

-Sony Electronics