Sensio Live 3D Adds 50 Theaters to the Party

The 3D field is getting busy. Sensio, who is already working in the consumer market with JVC, is bringing live 3D broadcasts to an additional 50 cinemas throughout the US.  The first 50 licenses were sold in July.

Sensio's system is used by Cinedigm Digital Cinema to bring the BCS National Championship game to theaters next week - in glorious 3D, of course.

See what the CEO had to say about this expansion . . .

"In the current economic climate, we are very pleased that the deployment of our technology in movie theatres is going as planned. Our partners recognize the potential of the Live 3D technology and the distribution of alternative content in movie theatres. Cinedigm, in conjunction with IDC, Doremi and SENSIO, is working on implementing the infrastructure that will enable moviegoers to watch a live sports match or a concert in 3D, providing them with an amazing experience", explains Nicholas Routhier, President and CEO of SENSIO.

What do you think? Will you rush out to catch your favorite Sunday matchup in 3D at your local cineplex, or just stay in and catch it in boring HD 2D at home? I think that unless these 3D theaters have beer and brats, most folks will stay home. —Leslie Shapiro

Sensio

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