Cable Ops Hit on Fiber Claims

You've probably seen those TV ads from cable operators claiming that their systems are fiber optic. The National Advertising Division of the Better Business Bureau has noticed that too--and the watchdog group is demanding that cable ops stop making such claims.

While cable companies do use fiber optics, their networks are hybrids that also include copper coaxial cable. And their regulatory filings reflect that. But their TV ads are more ambiguous--with Cox, for instance, referring to itself as "the new face of fiber." This irked Verizon, whose FiOS network is truly all-fiber, prompting a complaint to the NAD/BBB.

See Associated Press and Engadget HD.

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