Price: $3,600 At A Glance: LED backlighting with local dimming • Excellent color, resolution, and contrast • 2D-to-3D conversion • Compromised off-axis performance
3D for You and LED Too
HDTV makers are launching new 3D sets as fast at they can design and build them, and Sony’s 3D plans are as ambitious as any. The company has four new lines of LED 3DTVs. The BRAVIA XBR52HX909, at 52 inches wide, and a 46-inch sister model are its top offerings in these sizes. These are the only Sony 3D sets with LED dynamic backlighting—or LED local dimming. Local dimming is the best technology yet developed to produce dark, rich blacks from an LCD set.
Price: $3,600 At A Glance: Excellent color and resolution • 2D-to-3D conversion mode • Middling shadow detail and off-axis performance
LCD With a Side of LEDs
When I looked over Sony’s press release at the January 2010 CES, I was a bit confused. There are 10 different 3D sets in Sony’s current lineup. The XBR-LX900 line under review here includes 60- and 52-inch models with LED edge lighting, an integrated 3D sensor, and ships with two pairs of 3D glasses in the box. Other 3D HDTVs in Sony’s other lines include either full-array LED lighting with local dimming or Dynamic Edge LED edge lighting. Sony includes the 3D sensor and glasses with some sets, while they’re extra-cost options with others. Sony offers 3D HDTVs in screen sizes ranging from 40 to 60 inches, but not every 3D line offers all of them.
2D Performance 3D Performance Features Ergonomics Value
Price: $3,800 At A Glance: Exceptional black levels • Outstanding detail and color • Head-tilt 3D ghosting
With the growing popularity of LED backlighting for LCD HDTVs, it’s easy to forget that not all such backlighting is created equal. LEDs can be configured to provide either backlighting or edge lighting. In either case, the lighting can be steady, with image brightness dependent only on the pixels of the LCD imaging panel, which darkens the picture as the source requires. Or the lighting can be dynamic, in which the set can dim the backlighting or edge lighting from instant to instant, as needed, assisting the LCD pixels in adjusting for the optimum light output.
AT A GLANCE Plus
Unsurpassed contrast
Superb color and resolution
Viewable from any angle
Minus
Complicated picture adjustments
Pricey
THE VERDICT
Sony's new XBR-65A9G OLED TV is undoubtedly pricey, but we'd be hard-pressed to name a flat-panel Ultra HD TV that provides better overall performance.
Sony's XBR-A9G, the latest OLED entry in the company's Master Series TV lineup, follows fast on the heels of its previous A9F. While the differences from that model are minor, the A9G's list of upgrades include a different (and arguably improved) stand, a better remote control, and a few performance tweaks. The A9G lineup also includes a 77-inch model, but the 65-inch XBR-65A9G is the featured attraction here.
2D Performance 3D Performance Features Ergonomics Value
Price: $25,000
At A Glance: Stunning resolution • Superb color • Glorious 2D and 3D performance
With 4K-resolution Ultra HD the latest and greatest star in the consumer electronics galaxy, we ink- and pixel-stained wretches of the press were all champing at the bit to lay hands on one. But at a massive 84 inches diagonal, 216 pounds with its floor stand, priced high enough to put you in a nice new car as long as your tastes aren’t too posh, and still limited in availability, Sony’s new 4K flagship made the company understandably reluctant to ship review samples to all the usual suspects.
2D Performance 3D Performance Features Ergonomics Value
Price: $2,600 At A Glance: Deep, uniform blacks • Superb out-of-the-box color and crisp detail • Head-tilt 3D crosstalk
The most popular, current approach to designing an LCD HDTV with LED lighting is to position the LEDs around the periphery of the screen and rely on diffusors to spread the light out uniformly. Sometimes (but not always) the brightness of the LEDs is also altered dynamically to help the LCD pixels create deep blacks, where needed.
2D Performance 3D Performance Features Ergonomics Value
Price: $3,300 At A Glance: Rich black level and good shadow detail • New color technology • Bright, punchy 3D
The new KDL-55W900A is Sony’s newest, top-of-the-line, non-XBR set. All of the XBRs, going forward, will be Ultra HD (4K) sets, but the KDL-55W900A, as all of the KDL designs, is firmly in the standard HD, 1920 x 1080 camp. It’s an edge-lit design with local dimming, but its marquee feature has nothing to do with contrast and black levels. Color is the plot here, and Triluminos, a term Sony has used in the past (see sidebar), promises a wider color gamut.
2D Performance 3D Performance Features Ergonomics Value
PRICE $3,300
AT A GLANCE Plus
Excellent color and resolution
Good blacks and shadow detail
Satisfyingly bright 3D
Minus
Typical LCD off-axis limitations
Minor 3D flicker and ghosting
THE VERDICT
It may lack the headline-grabbing, 4K bling-zing of Sony’s XBR Ultra HD designs, but this 65-inch KDL series HDTV sits at the top of the company’s bread-and-butter line and offers more than enough features and performance to satisfy a wide range of buyers.
With all the ink spilled these days about the trendy but expensive Ultra HDTVs, a plain vanilla HDTV, with its resolution of 1920 x 1080, may seem a little ho-hum. But Ultra HD (4K, or more correctly, 3840 x 2160) is still consumer 4K content-starved with its specs not yet fully complete, and the jury is still out as to whether or not it will offer significant benefits in typical home screen sizes. Its price of admission also remains high. As a result, top-of-the-line, non-Ultra HDTVs, such as Sony’s new KDL-65W850A, remain serious players in the high-end video market.
2D Performance 3D Performance Features Ergonomics Value
Price: $3,500 At A Glance: Plasma-quality blacks • Near flawless color • Bright, vivid 3D
All LCD HDTVs require some form of backlighting. The LCD panel’s pixels modulate the light and provide filtered color, but without backlighting to shine through the panel, you’d have no picture. Recently, LEDs (light-emitting diodes) have replaced the fluorescent backlights used in older flat-screen LCD sets. LCDs aren’t perfect in blocking light (which is why so many early models had poor black levels), but if you can shut off or dim the LEDs on demand, the LCDs’ light-blocking chores become far more efficient. And LEDs can do this; they can be shut off and turned back on almost instantaneously in reaction to the signal coming in.
When it comes to picture quality, LCD TVs ?with a full-array, “local dimming” LED backlight tend to outperform their edge-lit LED brethren by a not insubstantial margin. We’ve covered the particulars of LED backlight tech before, so I won’t get sidetracked in explaining it here, but the finer control afforded by a full-array design allows for improved contrast and, for the most part, better uniformity when displaying dark images. Sony was among the first TV makers to push full-array for LCD, and then mysteriously put the tech on hold. But it roared back in 2011 with the XBR-HX929 line, a series that pushed full-array to new heights. The newest such sets to arrive from Sony are the HX950 series, which started shipping in late 2012. Can they match, or even exceed, Sony’s vaunted HX929 TVs?
2D Performance 3D Performance Features Ergonomics Value
PRICE $4,000
AT A GLANCE Plus
Exceptional blacks and shadow detail
Excellent color and
resolution
Impressive sound with optional subwoofer
Minus
Price
Small screen for 4K
THE VERDICT
Short of sitting very close, you’ll need a screen bigger than 55 inches to see the full benefits of 4K resolution. But the XBR-55X900B is, nevertheless, a champion in all respects, including one we didn’t anticipate: state-of-the-art edge-lit local dimming.
The XBR-55X900B is the smallest set in Sony’s X900B series, which also includes the 65-inch XBR-65X900B ($5,000) and the 79-inch XBR-79X900B ($9,000). Fifty-five inches is a relatively small size for achieving the maximum benefits of 4K resolution. But it’s also perhaps today’s most popular size for the principal home HDTV, so there’s no denying its market importance for Ultra HD as well.
AT A GLANCE Plus
Excellent contrast
Superb color and resolution
Looks good from every angle
Unique panel-based sound system
Minus
No color management system
Some white clipping
THE VERDICT
While it might appear that OLED UHDTVs are popping up everywhere, the most visible supplier to date has been LG. But Sony, by acquiring OLED panels from LG and adding its own electronics, processing, styling, and unique features, has jumped into the fray, landing firmly on both feet with a solid performer.
Sony’s new OLEDs (the 65-incher reviewed here has a 55-inch sibling, and a 77-incher will be available by press time) haven’t yet taken pride of place at the top of Sony’s TV lineup. That honor belongs to the Z9D (Sound & Vision, January 2017 and soundandvision.com), now spruced up with the imminent addition (as I write) of Dolby Vision for 2017. But you might think of the OLEDs as stepping stones to Sony’s future in self-emissive displays—the spectacular, commercially oriented, and wall-sized CLEDIS LED display Sony demonstrated at the 2017 CES comes to mind. But that’s the future. Sony’s OLEDs are now. As of today, Sony’s OLED implementation uses a panel supplied by LG (but with Sony’s own secret processing sauce). At its press-time street price of about $4,000 in the 65-inch version, it was roughly comparable, if not a touch less expensive, than LG’s own like-sized C7P model.
AT A GLANCE Plus
Unsurpassed contrast
Superior color and resolution
Wide viewing angle
Minus
Complicated menu system
No HDMI 2.1
THE VERDICT
Sony's latest OLED measures up to the best, including the company's 2019 Top Pick of the Year-winning Master Series model, and comes in at notably lower price.
We previously reviewed Sony's XBR-65A9G OLED, a member of the company's Master Series Ultra HDTV family. While that set is still available and remains a first-class option, the only advantages it appears to offer over the new XBR-65A8H OLED reviewed here are slightly more sophisticated sound features plus an ability to serve as a center channel in an outboard multichannel audio setup. The XBR-65A8H, meanwhile, is priced considerably lower than its Master Series predecessor at $2,800.
2D Performance 3D Performance Features Ergonomics Value
Price: $7,000
At A Glance: Four times the native resolution of standard HD • Advanced color technology • State-of-the-art 3D
With the introduction of its new 2013 XBR sets, Sony has shown that it’s serious about bringing Ultra HD, popularly referred to as 4K, to consumers at prices that, while still high, are less seizure-inducing than the $25,000 sticker on its 84-inch XBR-84X900 (Home Theater, June 2013).
Technically, 4K is shorthand
for a resolution of 4096 x 2160 pixels—the professional 4K format. Consumer 4K sets, on the other hand, have a resolution of 3840 x 2160, exactly four times the pixel count of full HD 1080p. Regardless of the industry’s plan to refer to such sets as Ultra HD, 4K has already crept into the lexicon as the popular term for 3840 x 2160 home video.
AT A GLANCE Plus
Extensive streaming options
Strong contrast with full-array local dimming
Accurate out-of-box color
Minus
Average LCD off-axis picture uniformity
HDR highlights a notch below the top TVs
Android TV interface can be confusing
THE VERDICT
The impressive performance delivered by Sony’s midrange UHDTV makes it a compelling choice for budget buyers upgrading to HDR.
Here’s the top Sony TV news for 2017: The company started selling its first big-screen OLED models. With an elegant “One Slate” design and an ability to emit sound from actuators positioned directly behind the glass screen, Sony’s A1E line (November 2017 and soundandvision.com) is destined to give LG’s OLEDs some competition. But when you consider that a 65-inch model costs about $4,000 after discounts, the Sony OLEDs are pricey. Fortunately, there are plenty of other Sony Ultra HDTVs to choose from, including the midrange X900E series, which lists for $2,000 for the 65-inch model and will run you about $1,800 on the street.