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Seeing it tomorrow in Dolby Atmos.

went to the amc in burbank today with my 13yo nephew to see what all the fuss was about and all i can say is, i wasnt blown away. i guess my expectations were set too high, especially when they had some guy come out before the movie began, trying to get us all hyped up about atmos. it was nice but no eargasm for me. i asked my nephew what his opinion was and he just thought it was ok, kinda cool, no big deal. maybe an action movie would be better suited with atmos...oh and i was sitting right in the center of the room, came an hour early just to make sure ;)

Yes, I plan on seeing Brave. I live across the river from Cinetopia. The overhead speakers are nice, but Dolby should have required that transducers be put on every seat in the theater. The only movie I've ever seen in a theater where I could feel the bass was Starwars Episode 1 The Phantom Menace. This was at a lowly Regal movie theater. My home theater system calibrated with Audyssey MultEQ can put out more floor shaking bass than most movie theaters I've been to. I have a Definitive Tech Pro Sub 1000 subwoofer.

Thought Id comment on my trip to see Brave in Dolby Atmos at the KCMO AMC 24. Brave was a fantastic movie that hit all the right cords and had my wife and I laughing out loud at times. I wanna see it again for sure! It was in theater 12, a stadium style theater that seated 473, which is their only ETX theate. We sat a a bit further than half way back at dead center. It has a screen a little smaller than a large digital IMAX has and it was in a ratio of 1.78:1. This made the movie and previews have letterbox bars cause it was presented in Scope. A Flat version of Brave wasn't sent with the Scope version? I find this hard to believe. Oh well lol. I always thought all ETX screens had dual projecters but this one odly only had one Christie DCI series 2 pj with a RealD 3D XL filter. I was worried it would be dim but brightness was surprisngly good! Speaker wise: QSC speakers all around. 10 surrounds on each left and right wall, 8 back wall surrounds, and two rows of 7 on the ceiling. Subs where installed in the back of the theater: each back wall corner had a cab with 2x18 in subs then at the back end of each ceiling speaker column was 2 cabs each containing 2 18in subs, with a total of 12 18 in subs just in the back!! No one could answer what exactly was used for the screen channels and subs except that they were QSC as well and that this theater had 58 speakers total. Before the show the Dolby rep came out and announced Dolby Atmos with a brief explanation. It was cool with very little hyperbole. He explained that this was a smaller Atmos installation and told us some of the effects in the movie to listen for. The Dolby Atmos trailer was very cool. Sounds did indeed sweep all around us and over us and in between. As the movie began things started heating up. Little wisps floating in directions ive never heard. Bagpipes playing in what sounded like all directions around me. Horses galoping all the way down one side of one of the walls from the front making a perfectly smooth pan. I did want more over head effects though cause everytime I heard one I wanted more and more. It was truely addictive. The sound level they had set was certainly at reference or near as it was one of the most dynamically engauging cinemas I have ever been in, and I mostly frequent giant IMAX installations and the like! Having that much bass in the back really added girth and weight to all the surround speakers. Afterwards we filled out surveys about our experience today and got a poster and coupons for free popcorn. Anybody around KC really needs to check out this theater just for the sound alone. This made me really see, or hear I should say, how much potential Dolby Atmos has. I believe a movie with a more aggressive surround mix would absolutely be incredible! I think Atmos could turn poor sounding theaters into at the very least a theater with a better surround experience or turn good sounding theaters into truely great ones. Until the next Dolby Atmos mixed movie!

My family and I saw this at an AMC ETX theater in Lake Buena Vista Florida. I drove an hour and a half, in tropical storm conditions, just to hear the Dolby Atmos Sound. While I will not comment on every nuance of the sound, I agree with the previous post. I was impressed with the quality of the surround as I felt like during the musical score of the movie, a live orchestra was seated just behind the screen. The lows shook the building clearly and forcefully. I thought that was impressive. Cant wait for this to be in more theaters.

I am planning on seeing Brave in Atmos surround. While I'm sure that imaging will be awesome, theaters than can produce floor shaking bass are extremely rare. Either that or the folks at the movie studios that create the movies are slacking off.

I was able to see Brave in the Cinemark XD in West Plano, Texas this past weekend.

This particular theater already had the best sound system in the area (personal opinion). The opening Atmos demo itself was incredible, as the sound in the trees was amazing.

The actual sound during the movie was subtle, but engaging.

This morning I went with my girlfriend to see BRAVE in Burbank at the AMC 16 in the ETX theater with Dolby Atmos.

Pretty darn awesome sound field I must say. I totally agree that the Dolby Atmos trailer was awesome. Surround effects coming from all angles gave it a very 3D sound.

As far as the movie BRAVE goes, it was a nice added effect, but like the other commenters have said, it was a little bit to loud to really discern the separation of the sounds, but it was clearly more filling than movies without the Atmos effect.

Can't wait to see a really awesome Action film in Atmos... Dark Knight Rises please!!!

The screen in Burbank is one of AMC's ETX houses. ETX stands for Enhanced Theater Experience, and it's AMC's answer to Imax. (Curiously, the same complex also has a good Imax auditorium.)

As is the case with most movie presentations in LA that claim state-of-the-art sound (and some that don't!), the sound level was far too high--and this comes from someone who plays his home theater pretty loud. Unfortunately, these SPL levels largely swamped any benefits from Atmos in the major action scenes, which sounded no better than an overcranked 5.1 or 7.1 multichannel mix.

The quieter scenes did offer a new and intriguing experience, however, as effects popped up from numerous, precisely placed locations in the theater. This was evident in the movie itself, but even more so from the quiet and subtle Atmos promo trailer that preceded it. Dolby is to be commended for this, and for avoiding bombast to show how loud their system can go. But even during the movie, the overhead channels appeared to be little used, though I may have missed a few things as I got more into the story.

Incidentally, I saw Prometheus in the same auditorium last week. It was not mixed in Atmos, of course, but I was blown away by the low frequency power of this theater's sound system. Was this due to Atmos? I don't know if AMC replaced the subs in this theater when Atmos was installed, but I will inquire. In any case, Prometheus could well be the next subwoofer killer when it comes out on Blu-ray.

The reason I want to check for this is that this ETX theater has been in operation for over a year now, so it had a powerful sound system long before Atmos was ready. Clearly, they had to modify the main channels for the new system, but the subs? We'll see. I've seen several movies in that house prior to this month, including Battle Los Angeles last year, and I was never as impressed by its bass performance before. The bass in the Imax house is boomy in comparison.

I disagree with the criticism that Brave had black bars on the ETX theater's 1.78:1 screen and should have been designed to fit that screen. The decision on aspect ratio belongs to the filmmaker as to which choice better meets his or her artistic intentions for the movie, not to match some arbitrary standard set by the movie theater's unavoidably fixed screen size. Actually, now that I'm mainly using a 2.35:1 screen at home, an action movie, like Avatar, that comes in a 1.78:1 ratio on Blu-ray annoys me! But I know why it was done.

I enjoyed the presentation at the AMC Downtown Disney in Florida. ETX and Atmos has surely delivered! I can certainly tell the difference!

Location disclaimer: At a 7:45PM showing on a Saturday the darn Cuban food join across the "street" was playing a continuous loop of some garbage salsa music, which was bleeding into the theater during the most vital quite scenes of the movie. It drove me completely insane! If I was not accompanied, I would have tore into the management of the completex at once!

Now I am excited to finally hook up my surround heights in my 9.2 home theater.