SI Upgrades and Colorizes Floating Projection Screen

Screen Innovations (SI) has upgraded the cables used to suspend its Zero-G “levitating” projection screen and added new color options for the cables.

When the company subjected the cables to extensive destructive testing, it found that the standard aircraft cable it had been using “continued to have metal failure due to friction created in each individual stainless strand” so they switched to an entirely different type of cable—one made of plastic.

“We moved to UHMwPE (Ultra High Molecular Weight Polyethylene) cable because it is 80 percent lighter than a comparably-strong steel cable, far more flexible, longer-lasting, and it maintains its strength and flexibility in all conditions,” explained Ryan Paul, director of design.

The switch to a new material presented an opportunity to expand beyond the previously available white, gray, and black options so SI decided to add three more colors into the mix: blue, green, and “warm gray” (beige). Having more color choices enables installers to more closely match the environment behind the screen—whether it’s a wall, window, or art-deco piece, according to the company.

“When you match our Zero-G cord colors to the wall, or window behind the screen, it looks as though they completely disappear,” noted Skyler Meek, SI’s director of marketing. “It’s incredible.”

The new cable colors are available at no additional charge for SI’s Zero-G motorized screens, which the company has dubbed “Rollable Television” because the screens roll up and “disappear” in a tube when not in use.

For more information, visit screeninnovations.com.