Blu-ray Scores Big

We talk a lot about VOD and digital downloads. So does everyone else. But the reality is that, according to a new survey, consumers preferred Blu-ray over downloading or streaming 10 to 1. That's huge!

The survey was conducted by SmithGeiger for the Digital Entertainment Group, an organization made up of movie studios and manufacturers. It should be noted that the studios have just as much interest in downloading. 

"The results of this global study clearly show that HDTV owners are enthusiastic about high-definition content and are familiar with a variety of HD delivery systems," DEG executive director Amy Jo Smith said. "The research further shows that HDTV is transforming the home-entertainment landscape and is paving the way for other emerging platforms such as Blu-ray Disc."

The survey asked . . .

1,600 owners of HDTVs in three countries: The U.S., the U.K, and Japan.

According to a story in the Hollywood Reporter, studios are planning an "unprecedented number of Blu-ray titles for release this holiday gift-buying season."

Looks like this might truly be a Blu Christmas. —Leslie Shapiro

The Hollywood Reporter

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