TV Reviews

PRICE $20,000

AT A GLANCE
Plus
Extensive color control
Sparkling 3D
Minus
Black level could be better

THE VERDICT
A good overall performer and a solid first 4K effort from LG.

It’s rabbit season at the Sound & Vision ranch. The bunnies are reproducing at a torrid rate, and you can barely take aim at one before another dozen pop up.

We’re not talking cottontails here, but rather HDTVs. Yes, it’s that time of year again, when the new sets arrive en masse in anticipation of the upcoming end-of-year holiday season. The hot tickets this year are 4K (more precisely, 3840 x 2160) or, as it has been dubbed by the industry, Ultra HD, and OLED. On the 4K front, two new LG sets, at 55 and 65 inches, recently hopped into view to fill out a 4K lineup that began with the big 84LM9600—the latter our subject here.

Price: $4,300 At A Glance: Dark blacks with good shadow detail • Crisp resolution and accurate color • Best-in-class off-axis performance • No 2D-to-3d conversion

Life’s Good in 3D

We were mighty impressed by LG’s 47LE8500 HDTV in a recent review. That set had effective local-dimming LED technology and went farther than any set we’d seen in mitigating LCD’s remaining Achilles heel—the 47LE8500 had the strongest off-axis performance we’ve seen from that technology. The new LG LX9500 series is a twin of the 8500 series in many ways, with largely similar features and comparable 2D performance. But the addition of 3D puts these new sets—the 47-inch model reviewed here and the larger, 55-inch 55LX9500—into an entirely different category.

PRICE $3,499

AT A GLANCE
Plus
Deep black levels
Extremely wide viewing angle
Supports Dolby Vision and HLG
Minus
Expensive compared to same-size LCD UHDTVs
Lower peak brightness than LCD UHDTVs

THE VERDICT
This new C8 series set exceeds the performance of LG’s previous OLED models, making it the best OLED TV from the company I’ve yet tested. Its price is also significantly lower than last year’s C7, which means more buyers can now bring home an LG OLED instead of dreaming about one.

The picture quality improvements in LG’s 2018 OLED Ultra HDTVs aren’t a dramatic upgrade over the company’s already superb 2017 sets, but they are accompanied by a new Alpha 9 processor, an autocalibration option, and a few new and updated features. LG has gathered all of these capabilities under the “LG ThinQ AI” rubric. While the AI (Artificial Intelligence) claim may be a bit overstated, that’s where the market is going and LG is not alone in it. I wonder if adding a blinding blizzard of do-everything geegaws makes the screen interface too complex for the average user who simply wants to turn on his or her TV and watch a movie.

PRICE $5,000

AT A GLANCE
Plus
It’s all about the black
Wide viewing angle
Supports both HDR10 and Dolby Vision
Minus
Pricey

THE VERDICT
Last year’s OLED sets from LG were so impressive that, apart from their peak white capabilities (an ongoing shortcoming relative to LCD designs), it was hard to see a road ahead for improvements. But LG has found that road, and while the upgrades might prove subtle to most viewers, videophiles will welcome them.

LG’s 2017 OLED offerings fall into five model groups, with the OLED65E7P positioned roughly in the middle. At $5,000, it’s hardly a Black Friday special, but it’s significantly cheaper than the near-paper-thin 65-inch flagship OLED65W7P (reviewed in our June issue), which commands $8,000.

PRICE $3,500

AT A GLANCE
Plus
Rich, accurate color
Wide viewing angle
Outstanding HDR performance
Minus
Remote control difficult to use
Table-mount legs an optional accessory

THE VERDICT
LG’s design-savvy 65GXPUA OLED offers up a mix of features and performance that’s guaranteed to grab your attention.

LG's GX series for 2020 sits in the middle of the company's OLED TV range, just above the CX series, and right below the WX (for Wallpaper—ultra thin and designed for, you guessed it, wall mounting). But at 20mm, GX series sets are also very thin, and while they come with a wall-mounting bracket, it doesn't include legs for a table-top mount, though that option is available at a modest extra cost. The GX series has built-in Google Assistant and Amazon Alexa voice control, and it also adds a Gallery feature that can display stationary artwork surrounded by a faux frame inside its otherwise nearly invisible bezel.

PRICE $8,000

AT A GLANCE
Plus
Jaw-dropping black level and contrast
Wide viewing angle
Thin, thin, thin. And light
Minus
Expensive
Must be wall-mounted

THE VERDICT
We could argue with the mandatory inclusion of an outboard soundbar, the lack of a stand-mount option, and a lower (but still perfectly satisfactory) peak brightness for HDR than the best of the LCD competition provides. But it’s hard to imagine that any other 65-inch Ultra HDTV in 2017 will offer overall superior performance, or a more impressive aesthetic, than the best LCD competition.

Dateline: March 2017. Along with several other bit-drenched members of the audio/video press, we’ve been brought to San Francisco for a day with LG. The events will include a briefing on the company’s Ultra HDTV lineup for 2017, a visit to Dolby headquarters for the latest pitch on Dolby Vision high dynamic range (HDR), and several hours of hands-on experience with the 65-inch OLED65W7P, the smaller of the two new 2017 OLED models in LG’s flagship Signature series. (A 77-inch version should be available later this year; no price had been announced as we went to press, but if that’s your ticket, bring money.)