Hisense Hits Price/Performance Sweet Spot with New 100” 4K TV

Doug Kern, group marketing director for Hisense USA, walked S&V’s Mark Henninger through the highlights of the company’s new 100-inch 4K TV at CEDIA Expo 2023, which wrapped up over the weekend. The TV boasts a gaming-ready 144-Hz native panel featuring mini-LED backlighting with more than 1,600 local dimming zones and a rated peak brightness of 1500 nits. The “reference” price for the set is $10,000 but Kern says to expect a less-than-five-figure price when it launches in a few weeks.

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