Al Griffin

AT A GLANCE
Plus
Bright, crisp 3D display
Unique Magic Remote
Voice Mate feature
Minus
Below-average picture contrast

THE VERDICT
LG’s mid-level set is undoubtedly Smart and a very good value, but its less than stellar contrast and picture uniformity make it an also-ran in the LCD TV race.

At first look, there’s nothing groundbreaking about LG’s 55LA7400, the mid-size model in the company’s LA7400 line of 3D-capable LCDs (47- and 60-inch versions are also available). To be honest, its feature list is packed, yawn, with lots of stuff we’ve seen before from LG: TruMotion 240-hertz display, edge-arrayed LED backlight with local dimming, passive 3D using polarized glasses. Where the LA7400 series starts to get interesting is when you look beyond the video specs to the Smart features and connectivity options—things video enthusiasts routinely dismiss but in reality are futuristic and cool. As one of the big three companies pushing the Smart TV envelope (Panasonic and Samsung are the other two), LG takes this stuff seriously, and it hopes you will too.

One of the biggest news items to emerge from last year's Consumer Electronics Show was LG's announcement of a dual-format deck that could play both Blu-ray Discs and HD DVDs. We subsequently got our hands on that player, the BH100 Super Multi Blue, and we found it an intriguing but frustratingly incomplete solution.

Performance
Features
Ergonomics
Value

AT A GLANCE
Plus
Impressive contrast
Flexible zoom and lens shift range
Built-in streaming platform with HDMI eARC
Minus
Limited brightness necessitates dark room viewing
Smart interface not for everyone

THE VERDICT
LG’s 4K laser DLP projector delivers impressive picture quality and value, but its limited brightness requires a dark room for best performance.

LG has been at the vanguard in manufacturing "smart" projectors—models that, like more traditional offerings, sit at the back of the room and beam images to a separate screen, but also provide the streaming and voice control features you'd find in any smart OLED or LCD flat-panel TV. In 2021 we reviewed the company's HU810PW ($2,999), a single-chip (0.47-inch) DLP projector that delivered 4K images via pixel-shifting. Now, we have that model's sibling, the HU710PW, a similarly featured projector that arrives with a lower 2,000 ANSI lumens brightness spec, but also a lower price ($2,499 MSRP).