Premiere Design

OK, you can stop drooling now. We know you can’t wait to get your hands on the world’s first TV capable of displaying 8 million pixels of luscious detail—four times the resolution of 1080p. (We can’t, either.) Sony’s 84-inch XBR-84X900 4K LCD HDTV ($25,000) is one of the first 4K TVs to reach a handful of stores across the country. The heart of the set is a new chip that analyzes images with resolutions of 1080p or lower and upscales them to 4K. How well the chip performs that task is vitally important since 4K content for home viewing is not likely to be available for some time, even though Sony says 10,000 U.S. movie theaters are already using 4K projectors, and a growing number of theatrical movies are being shot in 4K.

As you would expect from any flagship TV these days, the XBR-84X900 has built-in Wi-Fi for access to Netflix, Pandora, Hulu Plus, and content from more than 50 other sites through the Sony Entertainment Network. An app is also available so you can use your smartphone or tablet to control the TV experience. Sony hasn’t overlooked sound. The super TV is equipped with a 50-watt, 10-speaker system offering detachable side speakers and virtual 5.1 surround sound processing.

At the worldwide unveiling of the XBR-84X900, Sony CEO Kaz Hirai said 4K “virtually eliminates the line between television and reality to offer an unprecedented and revolutionary viewing experience. It’s so immersive that you simply will want to touch what is in front of you. You will never see a pixel, even in the closest proximity to the screen, regardless of whether you’re watching 2D or 3D content.” We’re anxious to judge for ourselves and hope to have a review sample soon.

Sony • (888) 363-7669 • sony.com