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The Ultra HD Alliance is on a mission to spread the good word of Ultra HD, which as any self-respecting home theater enthusiast will tell you is more than just a resolution story. Yes, having four times as many pixels as standard HD is a definite boon to image quality, but high dynamic range (HDR), wide color gamut, and other recent advances in TV picture quality are even more compelling, nudging us ever closer to images that mirror the real world. Last summer the Alliance recruited industry veteran Mike Fidler as its first full-time president. We recently caught up with Fidler, who has served in key executive roles at Sony and Pioneer, to get an update on the Alliance and its efforts to promote the benefits of what it calls a “premium audio/video experience.”