Thomas J. Norton

Performance
Features
Ergonomics
Value

AT A GLANCE
Plus
Excellent shadow detail
Superb color and resolution
Punchy HDR
Minus
Mediocre off-axis performance
Some blooming

THE VERDICT
The new Sony XBR-65X900F is no OLED-killer, but it offers OLED-like benefits at a reasonable price.

OLED ULTRA HDTVS grab most of today’s headlines. And although prices for OLED sets have dropped dramatically over the last year, they still command a high premium. Even flagship LCD sets— Sony’s Z9D line, for example—remain beyond the price reach of many consumers. Sony’s new X900F LCD TVs, which are available in screen sizes all the way up to 85 inches, provide a more reasonable alternative. Choose the 65-inch X900F under review here and you’ll leave the store with a far smaller dent on your credit line than you would when buying an OLED or a flagship LCD.

2D Performance
3D Performance
Features
Ergonomics
Value

AT A GLANCE
Plus
State-of-the-art local dimming
Class-leading HDR brightness
Above average off-center viewing
Minus
Price

THE VERDICT
With the top manufacturers jostling for a view from the top of the Ultra HD pyramid, Sony has taken an express elevator and is racing fast for the checkered flag. But enough with the mixed metaphors. If this TV isn’t today’s best LCD UHD/HDR set (and perhaps the best of any type), it’s not for lack of trying. Sony has given us their best technology here, and it shows.

At the Consumer Electronics Show in January 2016, Sony demonstrated a prototype of a future LCD TV design incorporating what the company called Backlight Master Drive. We found it dazzling, as did most of the show-goers with whom we spoke. Nevertheless, we all looked at it as a “show car”—something that might appear in a store near you in a couple of years, if ever.

Performance
Features
Ergonomics
Value

AT A GLANCE
Plus
Crisp resolution from Cognitive Processor XR
Ultra-wide viewing angle
Impressive shadow detail
Minus
Picture setup menu limitations
Minor black level issues with HDR

THE VERDICT
Sony's 65A80J delivers top-shelf video performance, HDMI 2.1 connectivity, along with many of the same features found in the company's flagship A90J OLED models at a significantly lower price.

Sony's new XR-65A80J OLED TV isn't a member of the company's Master Series—that designation belongs to its XR-A90J OLED models, which are spec'd to deliver higher brightness than the XR-A80J sets. And while we haven't yet tested those pricier Sony OLEDs, the XR-65A80J is far from being a second-class citizen.

The A80J's physical design is solid and well-executed. If you opt for a conventional installation instead of a wall-mount, its feet can be installed either 40 inches or 27.3 inches apart to accommodate a wide range of TV stands or cabinets, and they can also be slightly elevated to make space for a soundbar.