Chris Chiarella

The high-definition video capabilities of the Xbox 360, like those of the imminent Sony PlayStation 3, have put a renewed emphasis on the importance of the video display. And, indeed, consumers young and old continue to bring HDTVs into their homes in record numbers. But no one was more shocked than I was to discover that there are still some gamers out there with current- and next-generation consoles in their living rooms who aren't hooked up to discrete 5.1-channel audio systems. Rather than record a Sally Struthers–style public-service announcement to elicit help for these poor, unfortunate souls, I chose to investigate the options—and I came up with Pioneer's officially licensed Xbox 360 sound solution, the HTS-GS1.

I don't talk much about my one and only year at NYU Business School (short version: not a good fit), but I did learn this: Making a successful product is only the beginning. To survive and thrive, manufacturers need to enhance, improve, and give consumers the added value and new features that will keep them coming back. Here then are three essential pieces of audio gear from Logitech, Creative, and Apple; refreshed, redesigned, and rethought for an ever-changing market of technophiles.