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Psst, buddy. Wanna buy a cheap plasma?”

You don’t often hear this from your friendly neighborhood white-van salesmen; they’re more into selling cardboard speakers. $1,200 HDTVs, no matter how good, just aren’t their thing.

They aren’t always ours, either, but when Samsung offered us the chance to have a look at its $1,200, 51-inch (diagonal) PN51E550D1F plasma, we couldn’t resist. That may be a lot of green for a public that once considered $300 a fair price for a new television, but today it falls solidly in the lowmid price range for a namebrand flat-screen HDTV in this size category.

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It’s long been true that if you wait long enough, the price of technology will drop down to meet your budget. Flat-screen HDTVs are prime examples. We’ve recently seen manufacturers respond to the current global financial malaise by squeezing their beans hard enough to produce decent sets for around $1,000. While it’s difficult to say if this trend is due to economic conditions or pressure from price-aggressive new manufacturers, Vizio has been in the vanguard of the young guns making life difficult for traditional HDTV companies. And the company’s not standing still. Exhibit A: Vizio’s new $1,000 E601i-A3. Like its big brother, the 70-inch, $2000 E701i-A3, it’s a true budget buster, but for a change, the budget they’re busting isn’t yours.

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The most popular, current approach to designing an LCD HDTV with LED lighting is to position the LEDs around the periphery of the screen and rely on diffusors to spread the light out uniformly. Sometimes (but not always) the brightness of the LEDs is also altered dynamically to help the LCD pixels create deep blacks, where needed.

Editor's Note: It's with great pleasure that Home Theater brings you this exclusive first review of Sharp's new ground-breaking LC-90LE745U HDTV. With this 90-inch set, the first at its size truly intended for mass production, Sharp begins the era of projection-size flat panels suitable for any light environment. While the $10,000 (street) ticket price still exceeds the cost of a high quality 2D/3D projector and screen, as a sign of what's to come, it is a significant introduction. And, as you'll read in Tom Norton's detailed review, not a bad TV. - Rob Sabin

Ninety inches diagonal is not all that big as projection screens go. But Sharp’s new LC-90LE745U, at that same 90 inches, is immense by flat panel standards. With more than twice the screen area of a 65inch set, it has little flat panel competition for its size, and none at all for its combination of size and cost. Panasonic has an 85inch plasma, for example, that will set you back nearly twice as much. LG showed a 4K 80-inch LCD set at last January’s CES, but exact pricing and availability is still undetermined. Mitsubishi offers a 92-inch rear-projection set at some remarkable street prices (around $3,000), but its massive 194 pounds and 25-inch depth (225 pounds and 32 inches in its shipping carton) might be just a little intimidating.

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Panasonic has improved its plasma sets each year, and while that march forward has generated torturous verbiage to describe its continually improving plasma HDTV black levels (Infinite Black, Infinite Black Pro, Infinite Black Ultra, and, perhaps next year, Infinite Black Pro Ultra), the company has kept pushing the design envelope. And it has done so even as flat panel prices continue to drop. A 65-inch plasma for $3,700 would have been considered an impossible dream just a few years ago when the goal was to get prices down to $100 per diagonal inch.

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HDTV manufacturers’ fortunes have been in a perpetual state of flux for years. With prices continually dropping, profit margins are slim. While the TV makers haven’t quite yet adopted a business plan that calls for losing money on each sale, there isn’t much further they can go without them paying you to take the set home. Just kidding, of course. But apart from the dicey economy (or perhaps because of it?), this is a golden age for the consumer to buy a great HDTV for not a lot of cash.

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When Tom Norton reviewed the 65-inch Vizio XVT3D650SV 3D LED-edgelit LCD TV last year (see review here), he found it to be an excellent performer in most respects. However, its list price of $3,700 kept many potential buyers away—and, along with the few problems he did find, kept him from bestowing HT's Top Picks designation.