OLED TV Reviews

2D Performance
Features
Ergonomics
Value

AT A GLANCE
Plus
Excellent HDR in both Dolby Vision and HDR10
Blacks to die for
Solid off-center viewing
Minus
Expensive
Careful setup critical for best results
Menus tedious to navigate

THE VERDICT
Our brief time with LG’s flagship OLED for 2016 suggested it’s not perfect (what is?), but apart from the fact that LCD sets still go brighter than OLEDs, it’s unlikely that any other new HDR-equipped Ultra HDTV will be able to match or exceed the performance of this one.

While this article is structured as a Test Report, in fact it’s a good bit short of a full-fledged evaluation. The combination of the cost of LG’s flagship OLED and the limited supply of review samples in early April prompted the company to set up a couple of displays at a venue in New York City, then shuttle in groups of A/V journalists to lay hands on the set—so to speak.

2D Performance
3D Performance
Features
Ergonomics
Value

AT A GLANCE
Plus
Blacks, contrast, and shadow detail to die for
Lightweight
Minus
Not 4K
Cinema mode soft in default settings

THE VERDICT
This new LG is the OLED that videophiles have been waiting for, and an improvement over the 55EA9800 we reviewed last spring—with equal or better performance and, not least of all, a dramatically lower price.

Now that we’re about to turn the page into 2015, OLED HDTVs, so promising a year ago, appear to be at risk. The limited yield for OLED panels, resulting in a high retail cost, has driven most HDTV makers to the sidelines.

But not LG. They continue to vigorously support the technology. And with a current price of $3,500 for the new 55EC9300, they’re clearly tossing a Hail Mary into a market crowded with cookie-cutter LCD sets. At 55 inches (diagonal), this may be a relatively small set for the price, and it’s still just “Full HD” (the industry buzzphrase for 1080p sets). Whether LG scores a touchdown or gets intercepted remains to be seen, but there’s no doubt that buyers will be the winners.

AT A GLANCE
Plus
Exceptional contrast
Bright, crosstalk-free 3D
Uniform picture at off-axis seats
Upgradeable One Connect box
Minus
Geometric distortion due to curved panel
Slight tinting from anti-reflective screen coating

THE VERDICT
While the curved screen prevents it from being our dream OLED, the exceptional performance of Samsung’s set points the way toward TV’s future.

Nothing elevates the pulse of an A/V enthusiast more readily than the prospect of new video display tech. I may be showing my age here, but I remember when the first plasma TVs made the rounds for review. Looked at next to today’s models, those sets were bulky (4 or more inches deep) and had poor contrast compared with the tube TVs they replaced. Many were plagued by banding artifacts that made pictures look like a paint-by-number kit.