LCD TV Reviews

For a relatively new brand, Olevia has made a fast start. When I attended the launch of its new assembly plant in Ontario California recently, I was impressed by the efficiency of the operation, not to mention the gutsy move to open an assembly plant in the continental U.S. rather than, say, just across the border in Mexico. This says a lot about the confidence that Olevia, and its parent company Syntax-Brillian Corporation, has about its future.

AT A GLANCE
Plus
Stunning color
Gorgeously detailed 4K playback
A boatload of picture tweaks
Minus
Not quite plasma-like blacks and shadow detail
3D ghosting
The price

THE VERDICT
Panasonic’s statement Ultra HDTV sucks you in with its alluring image and doesn’t let go, but its high price is a deterrent.

When Panasonic left the plasma market in late 2013 to the whimpers of videophiles worldwide, the company committed to delivering an LED-backlit LCD that would rival the image of their best-ever TV—the ZT60 that was their plasma swan song. The first Panny Ultra HD LCD to follow, the edge-lit TC-65AX800U, was a fine TV, though hardly a breakout set. But in late 2014, Panasonic rolled out their flagship AX900U series at 55 and 65 inches, the latter of which we now review here.

AT A GLANCE
Plus
Very wide viewing angle
Accurate out-of-box color
Great GUI and Smart features
Minus
Some picture-uniformity issues
Pricey compared with high-end LCD competition

THE VERDICT
Panasonic’s LCD boasts an impressive array of Smart features and decent picture quality, but some uniformity issues on dark movie scenes prevent it from stacking up to the high-end LCD competition.

Panasonic is a company that has stuck with plasma TV tech through thick and thin. In the thick column, you’ll find loads of great reviews and general raves from videophiles. In the thin column, there are claims (largely unfounded) of burn-in damage generated by everything from video games to stock tickers; more crucial, there’s bruising sales competition from LCD. What’s less known about Panasonic is that the company actually does sell LCD HDTVs—quite a few of ’em, in fact. If you were to check Panasonic’s Website right now (do it!), you’d see that its TV lineup is divided equally between plasma and LCD. And with rumors circulating about the company’s imminent departure from the plasma manufacturing biz (say it ain’t so!), that balance could soon swing fully over to the LCD side.

In the crowded world of flat panels, a manufacturer that can make their product distinctive certainly has a leg up on the competition. Philips clearly understands this, equipping their line of LCD and plasma displays with some unique features that help these displays stand out from the pack. Of course, when you veer away from the tried-and-true approach, you also risk alienating some consumers.

As more consumers embrace high-speed home networking and video downloads, one question is gaining prominence: Can't we view this content on something a little more substantial than our computer monitors? Yes, you can, thanks to the digital media receiver, which is a device that lets you stream video, photo, and music files from your computer to your television.

While 3D movies haven’t totally taken over the multiplex, the format remains a force to be reckoned with. Michael Bay just released a new Transformers installment in 3D (Transformers: Dark of the Moon), James Cameron is at work on Avatar sequels, and the entire Star Wars saga is being formatted for 3D release.

Before I became the editor of <I>UAV</I>, I was the video editor of <I>The Perfect Vision</I> and, after that magazine folded, <I>Playback</I>, an all-digital monthly published by the same company. My final assignment for <I>Playback</I> was a survey of eight LCD TVs, and the last TV I evaluated for that survey was the Samsung LN-T4671F.