CES 2024

Make no mistake about it: TCL is going for the gold at CES 2024. The Chinese brand, which is making remarkable gains in the global TV market, today announced a head-turning 115-inch quantum dot (QD) mini-LED 4K TV featuring an impressive peak brightness rating of 5,000 nits.

To put things in perspective, the screen of the new 115QM89 is more than 8 feet wide (100 inches) and almost 5 feet tall (56 inches), putting it squarely in projection-TV territory. As the flagship model in the company’s 2024 QM8 lineup, the TV boasts a 120-Hz panel with 20,000 local dimming zones and leverages quantum-dot technology to reach 98% of the DCI/P3 color gamut.

The set is decked out with all of the brand’s top features and equipped with the latest version of its AI-powered AIPQ processor in addition to a NextGen TV (ATSC 3.0) tuner and 6.2.2 Dolby Atmos sound system for “truly room filling sound.”

The gargantuan TV is likely to be priced in the $20,000 range and is slated for release in 2024, perhaps as early as mid-year, though no specific time frame has been announced.

Other models in TCL’s 2024 Q Class include the Q6 series, featuring a “high-brightness LED backlight” said to increase brightness by 28% over previous models and a Game Accelerator 120 feature that enables 120 VRR gaming. The series will be available in screen sizes ranging from 43 inches to 98 inches, and models with screen sizes of 85 inches and up include a native 120-Hz refresh rate with TCL’s Game Accelerator 240 for faster gaming.

Next in line is for TCL’s 2024 lineup is the Q6-Pro series, which adds full-array local dimming for deeper black levels and up to 33% more brightness for a peak rating of 600 nits. Available in screen sizes ranging from 50 inches to 85 inches, the series will include a backlit remote control and support hands-free voice control.

Moving up the performance ladder, the QM7 series features “high zone” QD mini-LED backlighting with up to 1,500 local dimming zones and a peak brightness rating of up to 2,400 nits. The series also boasts TCL’s AIPQ Pro processor, a 120-HZ refresh rate, TCL’s Game Accelerator 240, and Dolby Vision IQ, which automatically adjusts the picture based on ambient light, plus a 2.1-channel speaker system and IMAX Enhanced and AMD FreeSync Premium certifications. The series will be available in screen sizes from 55 inches to 98 inches.

The top QM8 series boosts its QD mini-LED Ultra performance with up to 5,000 local dimming zones, more than twice the number of zones in the previous top model, and a peak brightness rating of up to 5,000 nits. In addition to all of the QM7 features, it adds an anti-glare screen to maintain contrast during daylight viewing and expands the speaker system to 2.1.2 with Dolby Atmos surround processing. The series will be available in screen sizes from 65 inches to 98 inches and includes a NextGen TV tuner and Wi-Fi 6 support.

A step below the Q Class, TCL also announced the new S5 series, with screen sizes ranging from 43 inches to 85 inches. The series supports Dolby Vision and HDR10+ high dynamic range and features a “high-brightness LED backlight” said to deliver up to 25% more brightness in addition to including AIPQ image processing. On the audio side, S5 models provide an enhanced dialogue mode and a new “TV as center channel” mode for setup flexibility.

TCL's 2024 TVs are slated to start shipping in the spring with pricing to be announced at a later date.

In the video below, product evangelist Bruce Walker walks us through TCL’s 2024 TV lineup with a focus on ultra-big-screen models in the brand’s flagship Q Class series.