Sharp Watches the Watts

There's a maniacal race afoot in the TV business for the lowest power consumption per inch-or the greenest set. Sharp's LE700U series is ready for the fight. The LC-52LE700U, shown here, is rated to draw 105W. In this demo, I saw it fluctuate between the roughly 98 watts shown here, on an image of average brightness, and about 150 watts. Since sets are always adjusted in show conditions for far more brightness than you'll need at home, the rating seems reasonable for normal domestic use.