Seiki Digital debuts with a $1,499 4K TV

It's tough for a new TV brand to get attention unless they launch with something really special. And in today's TV world, making something really special is really tough. Seiki Digital, a brand new to the U.S. market, seems to have done it with its very first TV: a 50-inch model with 4K resolution and a low list price of $1,499.

The new SE50UY04 Ultra HD model features a resolution of 3,840 x 2,160 pixels. It features a 120 Hz refresh rate. It's listed as an "LCD" model, which we take it means LED-backlit LCD. It comes with an HDMI 1.4 cable. It offers "the industry's first one-year, no-nonsense, replacement warranty." And that's all the info we got for now, although several 1080p models are described on the company's website.

The Seiki line will be available through "select retailers" including and QVC, and according to Seiki Digital's press release, will soon by joined by a 65-inch model.