Samsung Announces Pricing & Incentives for 2024 TVs

Samsung today announced pricing and enticements for its 2024 TVs and is now officially taking orders for the new models.

Let’s run through the pricing and then we’ll look at the incentives Samsung is offering.

Neo QLED 8K Series
Starting at the top of the 2024 lineup, the QN900 (shown) and QN800 8K models are each offered in 65-, 75- and 85-inch screen sizes and feature mini-LED backlighting, quantum-dot color, and the AI-powered NQ8 AI Gen3 processor Samsung is calling its most sophisticated image technology yet; the heart of the NQ8 is a neural processing unit (NPU) that is twice as fast as its predecessor and uses “eight times the neural networks” to enhance detail. One key difference between the models is the inclusion of “expert calibration” controls in the QN900D. Pricing is as follows:

85 inches: $8,000
75 inches: $6,300
65 inches: $5,000

85 inches: $6,000
75 inches: $4,500
65 inches: $3,500

Neo QLED 4K Series
The more popularly priced 4K lineup comprises the QN90D in screen sizes from 43 to 98 inches and the QN85D in sizes from 55 to 85 inches. Like their 8K counterparts, the 4K models feature mini-LED backlighting and quantum-dot color but incorporate the less sophisticated NQ4 AI Gen2 processor. The QN90D has a higher end feature set than the QN85D, including Samsung’s Neo Quantum HDR+ processing, a wider viewing angle on some screen sizes, a 144-Hz refresh rate, and an anti-reflection screen. Pricing is as follows:

  98 inches: $15,000
85 inches: $4,800
75 inches: $3,300
65 inches: $2,700
55 inches: $2,000
50 inches: $1,600
43 inches: $1,500

85 inches: $3,700
75 inches: $2,600
65 inches: $1,900
55 inches: $1,400

QD-OLED Series
Hailed as Samsung’s brightest OLED TVs to date, there are two models in 2024: the S95D in 55-, 65-, and 77-inch screen sizes and the S90D in 55- and 65-inch sizes. Both feature the NQ4 AI Gen2 processor, a 144-Hz refresh rate, and enhanced “Pantone Validated” color accuracy, but the S95D ups the ante with HDR Pro processing and a “glare-free” screen said to reduce reflections during daytime viewing without compromising image sharpness and color. Pricing is as follows:

77 inches: $4,600
65 inches: $3,400
55 inches: $2,600

65 inches: $2,699
55 inches: $2,000

The Frame
TVs that belong to Samsung’s lifestyle Frame series are available in screen sizes ranging from 43 to 75 inches and optimized for displaying artwork and photos in a most convincing way. Samsung’s matte display will fool you into thinking you’re actually looking at a painting and you can choose from a variety of décor-friendly frames to complete the look. Pricing is as follows:

75 inches: $3,000
65 inches: $2,000
55 inches: $1,500
50 inches: $1,300
43 inches: $1,000

To jump start sales of its 2024 TVs, Samsung is offering a pretty sweet incentive through participating retailers: Order a Neo QLED 8K, Neo QLED, OLED, or Frame TV and get a $450 65-inch TU690T Crystal UHD TV for free. The offer is good through April 11.

The company is also offering a $50 credit toward the purchase of its new Music Frame ($400) — a picture frame with a built-in streaming speaker. The three-way, 120-watt speaker system is compatible with Samsung’s Q-Symphony platform, which enables compatible soundbars to integrate with speakers built into certain Samsung TVs. The 14 x 14-inch Music Frame supports AirPlay and Dolby Atmos surround sound.

For more information on Samsung’s 2024 TV lineup, visit


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