Runco wasn't the only brand with a new in-wall rear-pro. Digital Projection was showing its Titan RP97, which mounts a Titan 1080p-500 projector behind a 97-inch-diagonal "optical black screen" with 0.85 gain that completely rejects ambient light. Touting this system as an alternative to large-screen plasmas (think Panasonic's 103-inch monster), it's fully self-contained and supports its own weight so the wall doesn't have to. You'll shell out $100,000 for it, but the Panasonic 103 is even more than that, making the Titan RP97 a bargain.