Accordian to Built

Built (that's the company's name) apparently makes interesting accessories, such as a unique backpack for a laptop. But that wasn't my main interest here. Take a look at the odd-looking "wall" that was used to set off Built's exhibit. It consists of an accordian-like construct of stiff brown paper, and when stretched out becomes free-standing with an outside edge that resembles thin vertical ribs with gaps in between. I immediately thought "acoustic room treatment." Just a thought, of course, and it might not work at all, but it's perhaps an interesting idea for a cheap (perhaps--I don't know the price of the product) diffusor. The product itself is made by a Canadian company called Molo, the paper is fire-retardant, and it apparently comes in a variety of colors.