HD DVD might be taking another leap ahead on the interactivity front. The most recent firmware update for Toshiba's first-gen HD DVD players adds "support for certain anticipated network delivered content in future HD DVD discs." Those of you who can get your HD-A1 or HD -XA1 player to an Ethernet connection can download the update from the 'Net, or you can contact Toshiba to get the update on a disc.

Microsoft is going up-market with its Xbox 360 gaming console, unveiling the Xbox 360 Elite. At $479 the Elite is clad in black, which undoubtedly looks trick, adds an HDMI interface, and sticks a thumb in Sony's eye with a 120GB removable hard drive. The $299 Xbox 360 basic (like the $499 Sony PS3) features a 20GB hard drive. There is no integrated HD DVD drive, which means that having an Xbox 360 Elite and HD DVD playback is now $679, just about 80 bucks more than the $599 Sony PS3, which is a full-on Blu-ray Disc player. And even more curiously, Microsoft isn't including integrated Wi-Fi, which is a huge plus for the $599 (60GB hard drive) version of the PS3.

Starting April 1st that shiny HD DVD player might look a little shinier still. $100 to $200 shinier, to be exact. On that date Toshiba is dropping the price of its entry level HD-A2 HD DVD player to just $399 and cutting the upscale HD-XA2 from $999 to $799. The 1080p-capable HD-A20, which is to be released this Summer, gets an in vitro price drop too, going from $599 to $499. On top of that, if you buy any of these players by July 31st you can still send in a form to receive <A HREF="http://ultimateavmag.com/news/30807hddeals/">five free HD DVD movies</A>, according to TWICE.

If you're a next-gen format with only three supporting studios total, and only one studio that's exclusive to your format, you could do worse than having that one exclusive studio be Universal. Following up on its promise to release over 100 HD DVD titles in 2007 Universal is releasing 13 catalog titles on the Toshiba-backed format this June. Count 'em- 13!