In recent years, market trends have not been kind to Sony. The company has struggled to adapt to changing technologies and consumer tastes. Once a powerhouse, it slipped in stature and lost billions. But now, in its most recent corporate announcements, there may be a glimmer of hope.
Is it just me, or is there something really weird about this video? I’ll invite you to watch it after the break, but meanwhile, at least IMHO, someone has gone off the rails here. Maybe it was a marketing big-wig at Sony’s HQ. Maybe it was just some regional manager. Or maybe the whole thing is a put-on, a spoof specifically designed to encourage suckers like me to recommend that you watch it. In any case, the video might go viral, but I’m pretty sure this marketing concept never will.
Question: What is the difference between wood-burning fireplaces, and solar panels? The difference between Colt Single Action Army revolvers, and Glocks? The difference between Mabel's Rib Shack, and McDonald's? Answer: The former have souls. The latter do not. Which brings us to today's news item, concerning Lamborghini.
CES, of course, is all about consumer electronics. And as you've probably noticed, today's cars are jam-packed with electronics. But that's nothing compared to what's coming down the road in the near future.
Whenever I board a train, airplane, or boat, I always ask if I can drive. Except for the time when that cruise ship capsized and sank off the French coast, the engineer/pilot/captain has never handed over the keys. Still, it never hurts to ask. But when I get in a car, I almost always get to drive. Which brings us to the question of “driving” a car and the future of mobile entertainment.
It's Friday. The International CES is winding down. As I pack my bags, I wonder how I'll ever carry on 100 pounds of earbuds and flash drives, as well as all the other flotsam of show coverage. All in all, it was a pretty good show. Some observations....
Superman obviously reads S&V. Well, at least he reads this Signals column. Why else would he so specifically follow my suggestion, and then post about it on his Instagram page?
Home theater has been the best gift to audio manufacturers since Edison yelled into a horn. All of a sudden two-channel stereo systems are woefully old-fashioned. Speaker manufacturers especially have much to be thankful for - instead of two speakers per system, now they can sell at least six. What a deal!