SHANE BUETTNER BLOG

I was strolling through Costco the other day, looking to buy 55 gallons of something I don't need but can't resist at the price, when I saw this flier attached to all the store's HDTVs (forgive on the photo quality- I was shopping and had to use my iPhone's camera).

Mark this day down. I don't know what the cost in pennies is for this flier to get slapped on every HDTV in existence, but I do know it's value: freaking priceless! (I must really like this because I haven't even gone agape at the $950 price tag on this 42" 1080p VIZIO flat panel!)

This answers about 7,000 emails I've received during my time in this biz, succinctly and with perfect clarity.

Not to be a total ingrate, but why has it taken this many years into this HDTV transition to execute something so perfectly helpful? I know I hadn't suggested it, but then it's not my job to peddle HDTVs and make people happy with their purchases either.

Still, hooray! This simple idea, perfectly executed, is exactly the kind of thing we need more of in this HD era. Throw in a reference to a Blu-ray player being one of these HD sources and this thing really takes off!