I, too, saw Pioneer's Extreme Contrast demo today and completely agree with everything Shane says in his earlier post. Now, just imagine an image that striking in a cabinet this striking? Another Project Kuro concept design, this 50-inch plasma measures just 9mm thick and weighs 41 pounds. Pioneer's goal is to combine these technologies in future models, but don't expect to see a real-world product until late 2009 or perhaps 2010.