Hisense Enters Big-Screen Fray with 98” & 110” 4K TVs

Hisense, the Chinese brand best known in AV circles for its ultra-short-throw “laser TV” video-projection systems, is trumpeting a pair of ultra-big-screen televisions at CES 2024.

Hailed as TVs that deliver the “most innovative technology at an exceptional value,” the new 98-inch 98UX and 110-inch 110UX (shown) are the top two models in the company’s flagship ULED X series of mini-LED backlit LCD TVs.

Both boast impressive performance specs, with the 98UX featuring 10,000 local dimming zones and a peak brightness rating of 5,000 nits — nearly twice that of its predecessor — on a screen 7-feet wide and 4-feet tall. The TV also boasts a native refresh rate of 144 Hz and a 4.2.2-channel sound system with Dolby Atmos surround processing.

To boost brightness even more, the 110UX relies on 20,000 high-output mini-LED dimming zones to achieve a peak brightness rating of 10,000 nits on a screen almost 8-feet across and 4.5-feet tall. In addition to the impressive brightness spec and improved contrast, the TV is said to cover 95% of the BT.2020 color space, an achievement Hisense attributes to the use of new panel materials and “more advanced quantum-dot technology.”

The 110UX’s screen is designed to accommodate wide viewing angles and incorporates an anti-glare film with a 1.28% reflectance rate to reduce ambient light reflection and wash-out, while minimizing halos and shifts in color.

The culmination of more than a decade of research and development, ULED X represents Hisense’s best picture quality and uses active intelligent backlight control to minimize backlight leakage, while “measurably elevating” contrast and enhancing dynamic range. The series also incorporates quantum-dot technology for enhanced color and Hisense’s Hi-View Engine X chipset, which uses artificial intelligence (AI) to analyze individual scenes and make on-the-fly adjustments to improve image clarity, depth, and contrast.

Another Gargantuan Screen
Hisense also announced the addition of a new 100-inch screen in its lower-priced ULED series. Based on the Google TV smart platform, which provides access to a multitude of TV/movie options across more than 10,000 apps, the U76N boasts an array of features, including quantum-dot technology, a 144-Hz refresh rate, Filmmaker Mode, IMAX Enhanced, and Wi-Fi 6e for “uninterrupted streaming.”

Hisense also announced a range of new Google TV models in ULED’s U6N, U7N, and U8N lines. With screen sizes ranging from 55 to 85 inches, the ULED series was upgraded to mini-LED status in 2023 to elevate peak brightness up to 3,000 nits.

Key features include Dolby Vision high dynamic range (HDR), two high-performance picture modes — IMAX Enhanced and Filmmaker Mode — Wi-Fi 6e, and a NextGen TV (ATSC 3.0) tuner. A number of gaming features are also on tap, including 144-Hz native refresh rates, low-input-lag/ALLM, G-Sync compatibility, Dolby Gaming, Freesync Premium Pro, Game Mode Pro, and Hisense’s Game Bar feature for customizing gaming setups.

The top U7 and U8 lines in the ULED series also include Hisense’s AI-powered Hi-View Engine Pro chipset, which brings dynamic tone mapping, face detection, AI HDR enhancement, and AI detail enhancement into play to create a more lifelike picture.

All of the new models will be available “later in the year,” at which time pricing and additional details will be announced.