Haier HL42XTW1

I was surprised to see Haier in a huge booth in the middle of the convention center's Central Hall. This Chinese company has been at CES in years past, but until now, they've had a smaller booth somewhere in the back. Based in Qindao (or Tsing Tao, where the beer of that name is brewed), Haier is one of China's largest appliance manufacturers, and it's been selling LCD TVs in the US market since 2006. Where are they sold, you ask? Mainly independent appliance and TV stores such as BrandSmart; they are also big on the QVC shopping network.

Highlighted in the booth was the HL42XTW1, a 42-inch, 1080p, 120Hz LCD that uses a 10-bit panel and measures only 1.75 inches thick. It should be available in June or July for $1100.