A Bravia New World

Sony also announced new Bravia LCD flat panel televisions. The new Bravia V-series LCD panels come in 40" and 46" sizes, with full 1920 x 1080p resolution. The more upscale Bravia XBR3 series, featuring the same screen sizes and resolutions as the V-Series, incorporates Sony's new Digital Reality Engine version 2.5 with increased computational power. The XBR3 Bravia line also feature an ATSC tuner for over the air high definition reception. Both the standard and XBR3 Bravias feature a new BRAVIA Engine Pro video processing system especially designed for high-definition signals. Approximate pricing for the upscale KDL-46XBR3 and KDL-40XBR3 models which ship in September will be $5,300 and $4,300, respectively. A nearly identical XBR2 line is available for $300 less in each respective model. It offers the same features but with replacable color bezels, seeming designed for the custom installation market.