Samsung had an impressive showing of newly developed LCD technology beside the old. Their LED backlit model boasted a 100,000:1 contrast ratio and a new, clearer panel for enhanced contrast and color clarity. One comparison showed how the LED backlit set, even working at 60 hz, was able to show motion as clear as a conventional set running at 120 hz. While Sharp seems to have the advantage in LCD right now, that may all change in the third quarter of this year when these new Samsung models arrive.