Rumors that Pioneer would end production of plasma TV panels and begin buying them from other companies raised eyebrows in the electronics industry this week. But according to Russ Johnston, Pioneer's executive vice president of product planning and marketing, those who see Pioneer's move as a bellwether of plasma's demise will have to save their schadenfreude for another day.
Call it the projection paradox. Projector owners are so devoted to their pursuit of a cinematic effect that they're willing to spend thousands of dollars more than the average TV buyer and endure lights-out viewing.
